Why Nike Stock Just Popped
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The Motley Fool

Why Nike Stock Just Popped

Why This Matters

JPMorgan sees a bright future for Nike -- but you still shouldn't buy the stock.

July 28, 2025
10:49 AM
2 min read
AI Enhanced

Interestingly, Nike (NKE 3. Furthermore, 70%) ran up 3% through 10:05 a.

ET Monday morning after JPMorgan analyst Matthew Boss upgraded the stock to overweight and raised his price target on the shoes and sportswear star to $93 a.

Why JPMorgan s Nike Citing its own "fieldwork" on the stock, as well as conversations with management and SEC filings, Boss is raising his earnings forecasts for Nike in 2026 and 2027 (an important development).

He's predicting the company will grow earnings in the "high-teens to 20%" over the next five years, reports StreetInsider. At the same time, Image source: Getty Images.

In contrast, Management, says the analyst, is seeing "accelerating momentum within global wholesale orderbooks" and is aligning its inventory levels to support sales-growth trends.

Additionally, However, This should be by halfway through 2026.

Boss also cited multiple trends that should result in stronger average selling prices in the running, global footwear, basketball, and training, leading to potentially a doubling of operating fit margins (to 10%) by 2028.

Longer term, Boss sees a path to Nike regaining pre-pandemic fit margins of 12% and even 13%. Additionally, Is Nike stock a buy (fascinating analysis). Nike's not a bad, in today's market environment.

However, To the contrary, it's a steady performer, and most analysts predict Nike is capable of growing earnings at least 11% annually over the next five years, amid market uncertainty.

Furthermore, The blem is that, at its current valuation of 35 times earnings, 11% growth might not be enough to justify such a high valuation.

JPMorgan's analyst holds out the hope, though, that Nike might grow nearly twice as fast as that -- 20%. Blem is, even 20% growth on a 35x-earnings stock works out to a price-to-earnings ratio of 1.

That's still too high a price to pay for Nike (something worth watching), given current economic conditions.

However, Even if this analyst is right Nike's growth spects, I think the stock is still a sell, considering recent developments.

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Key Insights

  • Earnings performance can signal broader sector health and future investment opportunities

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