Why Nike Stock Just Popped
Key Takeaways
JPMorgan sees a bright future for Nike -- but you still shouldn't buy the stock.
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2 min read
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investment
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July 28, 2025
10:49 AM
The Motley Fool
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Interestingly, Nike (NKE 3
Furthermore, 70%) ran up 3% through 10:05 a
ET Monday morning after JPMorgan analyst Matthew Boss upgraded the stock to overweight and raised his price target on the shoes and sportswear star to $93 a
Why JPMorgan s Nike Citing its own "fieldwork" on the stock, as well as conversations with management and SEC filings, Boss is raising his earnings forecasts for Nike in 2026 and 2027 (an important development)
He's predicting the company will grow earnings in the "high-teens to 20%" over the next five years, reports StreetInsider
At the same time, Image source: Getty Images
In contrast, Management, says the analyst, is seeing "accelerating momentum within global wholesale orderbooks" and is aligning its inventory levels to support sales-growth trends
Additionally, However, This should be by halfway through 2026
Boss also cited multiple trends that should result in stronger average selling prices in the running, global footwear, basketball, and training, leading to potentially a doubling of operating fit margins (to 10%) by 2028
Longer term, Boss sees a path to Nike regaining pre-pandemic fit margins of 12% and even 13%
Additionally, Is Nike stock a buy (fascinating analysis)
Nike's not a bad, in today's market environment
However, To the contrary, it's a steady performer, and most analysts predict Nike is capable of growing earnings at least 11% annually over the next five years, amid market uncertainty
Furthermore, The blem is that, at its current valuation of 35 times earnings, 11% growth might not be enough to justify such a high valuation
JPMorgan's analyst holds out the hope, though, that Nike might grow nearly twice as fast as that -- 20%
Blem is, even 20% growth on a 35x-earnings stock works out to a price-to-earnings ratio of 1
That's still too high a price to pay for Nike (something worth watching), given current economic conditions
However, Even if this analyst is right Nike's growth spects, I think the stock is still a sell, considering recent developments.
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