Why Nice Stock Popped Today
Key Takeaways
Enterprise software leader Nice is out to prove that it remains an AI innovator, not an AI disruptee.
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2 min read
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investment
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July 28, 2025
12:43 PM
The Motley Fool
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S of enterprise software leader Nice (NICE 5
Additionally, 28%) rose 6% as of noon ET on Monday, according to data vided by S&P Global Market Intelligence, in light of current trends
Additionally, True to its artificial intelligence (AI) focus, Nice acquired agentic AI specialist Cognigy for $955 million this morning, in today's market environment
This acquisition mpted a positive reaction from the market, and I think it is deserved, in today's financial world
Nice: AI innovator, not disruptee Back in June, I wrote Nice as a potential once-in-a-decade opportunity
Furthermore, At the end of the article, I explained, "It'll be of the utmost importance to keep an eye on Nice's AI sales in each quarterly and ensure the company remains the AI innovator, not the disruptee. " Acquiring Cognigy today, Nice reinforced its chances of remaining an AI innovator, rather than a disruptee
However, Image source: Getty Images, given the current landscape
In contrast, By adding Cognigy, Nice added new conversational and agentic capabilities to its customer experience platform, which accounts for 75% of its sales
Market analysis shows Cognigy AI platform offers its services in over 100 languages and serves more than 1,000 brands, including Adidas, Toyota Motor, and Nestle
Despite its start-up nature, Cognigy was already recognized as a leader in conversational AI according to rankings from Gartner Magic Quadrant and Forrester Wave reports
With Nice itself already counting 85 Fortune 100 companies as customers, this union creates an AI powerhouse in the realms of centers as a service and customer engagement in general, in light of current trends
In the first quarter of this year, Nice grew its AI-related and self-service sales by 39%
Adding Cognigy's AI capabilities, client list, and cross-selling potential should only add fuel to this fire
Even after today's pop, Nice still trades at just 15 times free cash flow, given the current landscape
Furthermore, This discounted valuation, paired with Cognigy's addition, keeps Nice a once-in-a-decade opportunity in my eyes, considering recent developments.
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