Why Krispy Kreme Was Such a Tasty Stock in June
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According to data compiled by S&P Global Market Intelligence, Krispy Kreme (DNUT -3. 63%) stock rose a sweet 25% across the trading week shortened by the July Fourth holiday. Inclusion in...
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July 5, 2025
12:53 PM
The Motley Fool
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According to data compiled by S&P Global Market Intelligence, Krispy Kreme (DNUT -3. 63%) stock rose a sweet 25% across the trading week shortened by the July Fourth holiday
Inclusion in several new stock indexes was the key reason why, while a set of smooth C-suite transitions put some glaze on its donut
Newly indexed Krispy Kreme's stock, which has been a component of the influential Russell 2000 stock index, was tapped for several other equity trackers within the same family
It's now included on the Russell 2000 Value index (not to be confused with the Russell 2000), the Russell 2500 Value index, the Russell Small Cap Comp Value index, and the Russell 3000E Value index
Image source: Getty Images
Although landing on an index confers prestige to a stock, such a move rarely has an impact on a company's operations and fundamentals
Still, as a component of a certain index, a stock's ity will rise simply due to the liferation of index funds
These instruments are limited to the stocks on a particular index, so naturally, those titles get selected for the related fund or funds
But once it becomes known that a stock is graduating to an index, this dynamic is usually priced in
C-suite shifts Later in the week, Krispy Kreme announced a set of executive transitions
Effective July 11, it will have a new CFO -- Raphael Duvivier, its current president of international and a long-serving company executive
He replaces Jeremiah Ashukian, who is departing for a position at an unnamed private company
Another company veteran, Alison Holder, has been moted from her current position of chief duct officer to chief brand and duct officer
Previously in her 25-year career with Krispy Kreme, she filled numerous managerial roles, including senior director of consumer insights
To me, neither development is sufficient to tip Krispy Kreme into buy territory
Revenue has been flat to stagnant lately, and it's posted more quarterly net losses than fits
I don't see many growth paths for the, especially in a world that is becoming increasingly health-conscious
Eric Volkman has no position in any of the stocks mentioned
The Motley Fool has no position in any of the stocks mentioned
The Motley Fool has a disclosure policy.
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