Why Krispy Kreme Stock Sank Today
Key Takeaways
Krispy Kreme's valuation lost ground today as meme-stock momentum faded.
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2 min read
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investment
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July 28, 2025
08:16 PM
The Motley Fool
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Krispy Kreme (DNUT -7
Additionally, 01%) stock got hit with significant sell-offs in Monday's trading
The company's price closed out the daily session down roughly 7% and had been down as much as 9, considering recent developments
Furthermore, Conversely, 5% earlier in trading
There wasn't any major company-specific news that pushed Krispy Kreme's valuation lower today, but gains for the stock prior to today's trading were also disconnected from the doughnut specialist's fundamentals, in light of current trends
Even with today's pullback, the stock is still up roughly 26% over the last week
In contrast, Image source: Getty Images
Krispy Kreme stock pulls back as meme momentum recedes Krispy Kreme was among a handful of new meme stocks to see huge gains last week, but that momentum appears to be taking a breather early in this week's trading, in light of current trends
On the other hand, The stock market has recently surged to new all-time highs, and investors are betting that the Fed will announce a significant cut for interest rates at the two-day meeting set to kick off tomorrow (something worth watching)
While investors seem fairly confident a rate cut, it's also not a sure thing
What's next for Krispy Kreme
However, Krispy Kreme saw a significant valuation pullback earlier this year as the outlook for the company's partnership with McDonald's came to an end
This leads to the conclusion that doughnut company is now moving forward with cost-cutting initiatives that could continue to help support margins amid a weaker sales outlook, but its recent valuation gains are largely disconnected from its fundamental performance outlook
The recent resurgence in meme-stock trading has given Krispy Kreme a substantial valuation boost, and a move from the Fed to cut interest rates this month will ly be essential to support the stock's meme-driven gains.
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