
Why I’ll Never Manage Money for Anyone for Free Again
Key Takeaways
About a year ago, a relative asked me to help manage her money. She had been paying a ~1% asset management fee with Goldman Sachs Asset Management (GSAM), even though she wasn’t their typical high-net...
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11 min read
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real estate
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June 27, 2025
11:18 AM
Financial Samurai
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a year ago, a relative asked me to help manage her money
She had been paying a ~1% asset management fee with Goldman Sachs Asset Management (GSAM), even though she wasn’t their typical high-net-worth client
The account had been set up through her ex, but since she wanted a clean break, she was ready to move her money and asked for my guidance
We scheduled a call—just I do with consulting clients—to go over her financial situation, goals, and concerns
From there, we created an investment strategy designed to preserve her lifestyle and reduce the risk of running out of money
As an artist, finance was not something she really understood or ever got into
Since she was also looking for a new brokerage, I Fidelity, where I’ve had my accounts for over 20 years
I'm familiar with their platform, and with her permission, I’d be able to view her portfolio and make trades on her behalf
By transferring her assets out of GSAM, she eliminated the 1% management fee and I rebuilt her IRA portfolios using low-cost ETFs with a similar asset allocation—saving her thousands a year in fees while maintaining long-term growth potential
However, after a year, I don't want to manage money for anyone for free again
It's nothing personal
I would just more time and energy for my family
Why I'd To Stop Managing Money or Free We agreed on an asset allocation, and I built it out for her
For the second half of 2024 and into early 2025, everything went smoothly
Her portfolio steadily climbed to all-time highs, and I didn’t hear from her once
I felt ud to grow her wealth, especially since she doesn’t earn much active income
Her portfolio will be her main financial support in the future
But in late March and early April 2025, her portfolio took a hit due to the trade wars, and I got a sudden text asking what was going on
I explained the situation and tried to calm her nerves
Then came the inevitable question: “What should we do now. ”—a fair concern for anyone who has entrusted their money to someone else
But now I was started to feel the pressure
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An annual review is always worthwhile as your asset allocation can shift significantly over time, and your financial situation may evolve as well
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To Some, Outperforming Is Not Enough I reminded her of our game plan and emphasized the importance of staying the course
I also d my outlook on why the would ly rebound
Given we had constructed a 60/40 portfolio, when the S&P 500 was down ~20% year-to-date on April 8, her portfolio was only down 8
From my perspective, that was a win
But from her perspective, I had still lost her money
And since she wasn’t a fan of the current administration, the situation felt even more frustrating to her
It didn’t really matter that I highlighted her portfolio’s outperformance or the rationale behind a balanced allocation
She was disappointed—and that, in turn, chipped away at some of my emotional resilience
It doesn't feel good to help someone who is disappointed in your help
Already Stressed With My Own Losses At the time, I was already stressed my own portfolio losses, which were apaching seven figures
I was buying the dip, watching values continue to fall, and doing my best to stay calm
But deep down, I felt look a damn fool for buying too early with my stable real estate sale ceeds
Her stress added to mine, and I had to compartmentalize my own emotions to reassure her
It left me with less patience for my wife and kids, which was the biggest negative since I love them more than anything
And when I’m losing a lot of money, I admit I tend to have a shorter fuse
During the bull market, I didn’t hear a word of acknowledgement
But as soon as things took a turn, I was met with concern and urgency
Again, totally understandable
However, I was cast in the role of an unpaid employee, bringing back the very feelings of underappreciation that pushed me to leave the traditional workforce
If I’m expected to actively manage someone’s portfolio and vide emotional support and education during downturns, there needs to be compensation or boundaries
Otherwise, I’d rather preserve my energy for writing and taking care of the kiddos
After being free from a day job since 2012, I bably have become overly sensitive to anything that reduces my sense of freedom and joy
As a result, I'm not cut out to be a money manager at this stage in my life
The blem With Double Fees I was happy to help move my relative’s funds away from GSAM to reduce the double fees she was paying
She was being charged an asset management fee of 1%, plus fund fees ranging from 0. 6%—mostly on Goldman-managed funds
Now, I’m not against hiring an asset manager if you genuinely don’t have the time, interest, or knowledge to manage your own money
Paying a fessional to build a risk-appriate portfolio is far better than sitting in cash and missing out on decades of compounding
A good manager can also serve as an emotional buffer—helping prevent panic selling during downturns and reckless speculation during bull
But paying double fees—especially as your portfolio grows—adds up quickly
A $5,000 annual fee on a $500,000 portfolio is one thing
But paying $25,000 on a $2. 5 million portfolio, plus another $12,500 to $40,000 in fund fees, starts to feel excessive
She needed to move her money—and I was glad to help her do it
Only Reason To Pay Double Fees The only real justification for such fees is if the manager offers access to exclusive private investments with meaningful upside—say, a hot AI company ly to IPO at a much higher valuation in a year or two
But in this case, there was no such access
I reviewed the historical performance of these funds, which was often difficult to find and intentionally opaque
But by simply comparing her portfolio value from a decade ago to when I started managing it, the compounded returns were ly underwhelming
The double fees weren’t just costly—they were a drag on long-term performance
Personally, I’m not interested in paying another 0. 5%+ to own a repackaged basket of public stocks that attempts to beat an index
In Defense of Getting Paid to Manage Money Most DIY investors, myself included, aim to minimize fees
But after managing a relative’s portfolio for a year, I now get why financial fessionals charge what they do—the emotional labor is real
Managing money is relatively easy when are rising
It’s during downturns that things get difficult
And when you're managing money for a family member, the emotional stakes are even higher
You don’t want to let them down
Advisors aren’t just managing assets; they’re managing expectations, fears, and behaviors
For that reason alone, they deserve to be compensated
That said, fees should be fair and transparent
A flat 1% management fee feels outdated
Something less—with a tiered structure that declines as assets grow—makes more sense
The Three Main Benefits Of Hiring A Money Manager The real value of hiring a money manager is peace of mind
Knowing someone is actively looking after your portfolio means you can focus on doing what you enjoy or excel at, without constantly worrying market volatility or portfolio drift
Reducing the mental load is huge, especially for parents juggling work and childcare
During times of stress, it's reassuring to know someone else is thinking ways to tect your wealth
The second big benefit is consistency
A good advisor helps you stay disciplined— regularly, staying diversified, and adjusting risk over time
Even as a committed DIY investor, I’ve had long stretches where I didn’t invest simply because life got in the way
The third benefit is accountability
A trusted advisor can act as a financial coach, helping you through on your goals
It’s one thing to know what you should be doing—it’s another to actually do it
Regular check-ins and objective back can keep you on track, especially during major life transitions or periods of uncertainty
A financial fessional who helps with these three areas is well worth it
If you’re receiving active service and your portfolio is meeting expectations, great
But if not, it’s only rational to explore better options
I'm Stuck Managing the Money—But Not My Emotions I’m OK to help my relative create an investment plan
After all, it’s something I’ve done for others for over 15 years
I also love to people money when there is a way to do so
But I also need to tect my time and mental well-being, which means learning to emotionally detach
My long-term goal is to teach her how to manage her own money
The challenge is, she struggles with learning finances
Ironically, this makes her the exact type of person who benefits most from having someone manage her money for her
So while I’ll continue to oversee her portfolio, I’m adjusting both the investment strategy and my mindset to reduce stress
She’s on board with the new, slightly more conservative asset allocation, which falls within an appriate range for her age and long-term financial goals
Further, to help offset the emotional load of managing her portfolio for free, I remind myself she’s saving at least $20,000 a year thanks to me
That cushion gives both of us more resilience in down
So the next time a concerned message comes through, I’ll remind both of us just how much she’s saving
Appreciation Goes A Long Way If someone is managing your portfolio for free, don’t forget to show your appreciation
A simple thank-you note can go a long way
And if you don’t have someone to manage your money for free, consider hiring a money manager at a reasonable price
The reduction in stress alone may be well worth the cost
Readers, do any of you manage a friend or relative’s money for free
If so, how have you structured that arrangement—and how do you handle the stress when they’re anxious market volatility, especially while your own portfolio is also taking a hit
Free Financial Analysis Offer If you have over $100,000 in investable assets—whether in savings, taxable accounts, 401(k)s, or IRAs—you can get a free financial check-up from an Empower financial fessional by signing up here
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A fresh set of eyes could uncover hidden fees, inefficient allocations, or opportunities to optimize—giving you greater clarity and confidence in your financial plan
I’ve been using Empower’s free financial tools and speaking with their financial fessionals since 2012
From 2013 to 2015, I also consulted part-time at their offices when they were still called Personal Capital
As both a longtime user and affiliate partner, I’m genuinely pleased with the value they’ve consistently dered over the years
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TweetPinFlip The Author Financial Samurai Sam started Financial Samurai in 2009 to help make sense of financial chaos
With an MBA from Berkeley and 13 years of experience at Goldman Sachs and Credit Suisse, he helps readers achieve financial freedom sooner
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Sam is currently in residential commercial real estate and AI companies through Fundrise
Finally, to build greater wealth, pick up a copy of his upcoming bestseller, Millionaire Milestones: Simple Steps To Seven Figures
It'll be the best personal finance book you'll ever read
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