
Why Coca-Cola’s New Cane Sugar Line Might Not Be As Good As Mexican Coke
Key Takeaways
This week’s Fresh Take also looks at the fate of spoiled USAID provisions, an upcoming Q&A on MAHA and the food industry, how to keep produce fresher in your fridge and more.
Article Overview
Quick insights and key information
7 min read
Estimated completion
investment
Article classification
July 23, 2025
04:46 PM
Forbes
Original publisher
What's particularly noteworthy is Food & DrinkEditors' PickWhy Coca-Cola’s New Cane Sugar Line Might Not Be As Good As Mexican CokeThis week’s Fresh Take also looks at the fate of spoiled USAID visions, an upcoming Q&A on MAHA and the food industry, how to keep duce fresher in your fridge and more
ByChloe Sorvino, Forbes Staff
Chloe Sorvino is a New York-based Forbes staff writer who covers food, given current economic conditions
Conversely, AuthorJul 23, 2025, 04:46pm EDTPhoto illustration by Hector Vivas/Getty Images After President Donald Trump chided Coca-Cola on social media last week over moving to cane sugar for its iconic soda—“It’s just better. ”—Coca-Cola had denied the news
But, while releasing its second quarter earnings on Tuesday, the $47 billion (annual revenue) company confirmed a cane sugar line is en route and will hit stores this fall, in this volatile climate
The data indicates that ’s a big win for the MAHA movement, as more and more big food holdouts Kellogg’s are relenting to demands from health-concerned consumers, in today's financial world
Furthermore, Several people have asked me if I think this new duct will be better than the cult-favorite Mexican Coke, which has been made with cane sugar for years and is a rare treat for many when they find it in a U, in this volatile climate
Furthermore, I don’t think it will be, and here’s why: I doubt Coke will launch this new duct in glass, as Mexican Coke is sold
Glass simply makes a better beverage, but tariffs are driving up the price of glass
I’d bet that the American cane sugar Coke launches in plastic bottles
But if Coca-Cola did want to go high-end with this launch, it has a pretty glaring opportunity (an important development), in light of current trends
On the other hand, Coca-Cola has confirmed that the sugar cane will come from America, but has yet to say where it will be sourced, given current economic conditions
Furthermore, That decision is extremely important
On the other hand, Before discussing Coca-Cola’s options, it’s crucial to note that sugar cane farming in America has been a nasty, with a history among the most violent of any crop that started out completely reliant to the global slave trade (which is quite significant)
In contrast, Today, there are two U
Operations that have the capacity to supply a launch of Coca-Cola’s scale: a Cargill joint venture with growers in Louisiana called Louisiana Sugar Refining, and Florida Crystal, a Sunshine State grower and cessor that’s owned by the wealthy Fanjul family
Moreover, And if Coca-Cola picks Florida Crystal as its supplier, it would create a new supply for America’s largest certified regenerative organic farm (noteworthy indeed)
Many shoppers want to know that their dollars are supporting sustainable farming practices
If Coca-Cola wants to ve it’s a leader in sustainability, using its significant corporate might to build such a large supply chain for a certified regenerative key ingredient would be a good place to start, given current economic conditions
Meanwhile, — Chloe Sorvino This's Forbes’ Fresh Take, which every Wednesday brings you the on the big ideas changing the future of food
Additionally, Want to get it in your inbox every week (this bears monitoring)
Story Coca-Cola Will Use U
Cane Sugar In New duct After Trump Says ‘It’s Just Better’Justin Sullivan/Getty Images Coca-Cola said in its earnings release on Tuesday morning it will launch a version of the drink with cane sugar—as is already used in its ducts in Mexico and some European countries—later this fall, given current economic conditions
Let’s HangForbes I’ll be interviewing serial entrepreneur Justin Mares in an AMA for Forbes members at 12:00 p, considering recent developments
Meanwhile, ET on Wednesday, July 30, in this volatile climate
What the re reveals is Kettle & Fire chairman and I will unpack what it takes to build a better-for-you food in 2025, how Make America Healthy Again is changing the game for the food and beverage industries and the glaring gaps that still exist
Nevertheless, We’ll talk synthetic additives and food dyes, seed oils, Glyphosate residue and much more
Mares has done the work
Moreover, He’s been on a quest to sell healthier food to some of the most health-obsessed customers on the planet
That has fueled his bone broth brand Kettle & Fire for nearly a decade, amid market uncertainty
And he has since cofounded a startup called Truemed, which helps consumers use their HSA or FSA funds for root-cause chronic disease interventions
However, Watch and learn all : Insider strategies on how to formulate better-for-you food and beverages for mass consumption Advice on the top ingredients to cut from your kitchen to stay ahead of the curve Tips on labeling and the certifications that actually resonate with consumers and meet them where they are How to scale a brand built for the MAHA era RSVP here
Nevertheless, The Afghan children receive food aid from a local charity during the Islamic holy fasting month of Ramadan in Mazar-i-Sharif on March 2, 2025
ATIF ARYAN/AFP via Getty Images Up In Smoke: As hunger and emergency aid grams have been dismantled for the past five months, the Trump Administration has incinerated 500 tons of emergency food meant for children in Afghanistan and Pakistan
The Atlantic reports that the visions have expired and would have been enough to 1. 5 million children for a week
Secretary of Health and Human Services Robert F
Kennedy Jr, in today's market environment. , speaks during a news conference at the USDA headquarters building in Washington, D. , on July 14, 2025
However, BRENDAN SMIALOWSKI/AFP via Getty Images Only The Best For Mom: The Associated Press investigated Mom’s Meals, a brand of meals sent to Medicare and Medicaid enrollees that Robert F, in this volatile climate
However, Praised as “one of the solutions making our country healthy again. ” And the AP found the taxpayer-funded meals to really be ultra-cessed foods
Speaker of the House Mike Johnson speaks to members of the media outside the House Chamber at the U
Moreover, Capitol on July 23, 2025 in Washington, D (this bears monitoring)
Andrew Harnik/Getty Images ICE Watch: A small but growing group of Republicans in Congress are pushing back on widespread immigration raids and, as the Wall Street Journal reports, asking for legislation to be carved out that tects undocumented workers in agriculture, given current economic conditions
On the other hand, It’s a major break in party lines, as the lawmakers acknowledge that America’s food supply relies on illegal immigration
Meanwhile, SUMMERMAXXINGAmbrosia Bags In this new series on how to make the most of your summer, in the most Fresh Take kind of way, I’ll be sharing tips and recommendations (which is quite significant) (which is quite significant)
Moreover, First up is Ambrosia Bags—which has been a total gamechanger for me and my kitchen
Why I love them: I need my weekly vegetable, fruit and mushroom s from the neighborhood CSA to last, and these raw flax linen pouches are designed to keep cucumbers and leafy greens crisp and mushrooms plump, while extending the shelf life of the duce inside completely naturally
And the, owned by a mother-son duo, makes every bag in Southern California, given current economic conditions
Field NotesCHLOE SORVINO A trio of hot dogs from nearby bakery Elbow Bread: One with kimchi, one with mustard and sauerkraut and one with corn and tomato relish
Thanks for reading the 152nd edition of Forbes Fresh Take, in today's market environment
Let me know what you think
To Forbes Fresh Take here, given current economic conditions
Additionally, However, Confidential information with Forbes
Editorial StandardsRes & Permissions.
Related Articles
More insights from FinancialBooklet