
Why Booz Allen’s CTO used generative AI to make a deepfake video of himself
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Booz Allen Hamilton's CTO, Bill Vass, made a deepfake video of himself to promote greater worker skepticism of video and audio content and conversations.
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July 30, 2025
05:20 PM
Fortune
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s·CIO IntelligenceWhy Booz Allen’s CTO used generative AI to make a deepfake of himselfBy John KellBy John KellContributing Writer and author of CIO IntelligenceJohn KellContributing Writer and author of CIO IntelligenceJohn Kell is a contributing writer for Fortune and author of Fortune’s CIO Intelligence .SEE FULL BIO Alex Lisle, chief nology officer at Reality Defender (left), and Bill Vass, chief nology officer at Booz Allen Hamilton.Courtesy of Reality Defender and Booz Allen HamiltonTo ensure Booz Allen Hamilton’s global workforce of more than 35,000 can guard against deepfakes and avoid potential financial fraud, the consulting firm’s chief nology officer, Bill Vass, embraced an unconventional apach
He created a deepfake of himself
This week, Vass will mote a 30-second deepfake where “he” briefly speaks to the camera to show Booz Allen employees and other workers how easy it is to create fake audio and content
Vass contends that generative AI nology has gotten so advanced that a refrain, “believe none of what you hear and half of what you see,” isn’t cynical enough. “You’re at a point with AI and these deepfakes where you are not going to be able to believe any you see or audio you hear,” Vass says
The deepfake of Vass will be moted internally at Booz Allen so that employees “better understand the capabilities and how strong a deepfake can be,” he adds
Booz Allen has previously trained workers to spot deepfakes by showing s of celebrities, who tend to be easy targets given the vast minence of their ness in the public domain
But there are also hours upon hours of and audio of Vass uploaded to YouTube, and it only takes a couple of minutes of content for criminals to make a deepfake that can trick workers
The stunt deepfake of Vass was created by Booz Allen in partnership with Reality Defender, a deepfake detection company that sells tools to identify AI-generated content within seconds to clients including IBM, Visa, and Comcast
Last year, Reality Defender expanded its Series A funding round, raising $33 million in total capital (from investors including Booz Allen’s venture capital arm) to further develop the startup’s nologies
Vendors Reality Defender are betting that cesses for authenticating audio and interactions will become as essential as other cybersecurity tactics multi-factor authentication, a two-step verification cess, and zero-trust authentication, which requires continuous verification of identity
Alex Lisle, who became CTO at Reality Defender last week, says there is a growing list of risks CEOs and other C-suite executives must confront when it comes to deepfakes
While much of the attention is on social engineering cyberattacks that prey on workers, cybercriminals can also use AI to craft audio files where a CFO “announces” manipulated earnings results, which could move the stock
AI s can be generated that depict a CEO issuing a fake public statement that could hurt a brand’s reputation. “Un other emerging cybercriminal threats, which require an incredible amount of nical knowledge and foresight, this doesn’t,” Lisle says
Deepfakes, he adds, can be done with “off-the-shelf software and a basic knowledge of nology.” Top executives at WPP, Accenture, and Ferrari have been targeted by deepfakes, though in the corporate world, the banking sector is a favored target
Half of finance fessionals in the U.S. and U.K. have reported that they’ve experienced an attempted deepfake scanning attack
Accounting giant Deloitte has estimated that generative AI-enabled fraud losses could reach $40 billion by 2027, a compound annual growth rate of 32% from 2023’s level
The cautionary tale that security executives frequently cite is a Hong Kong incident where a financial worker was fooled into paying $25 million to fraudsters that used a deepfake call to impersonate the company’s chief financial officer
To avoid these types of scams, chief information security officers and other nologists have been in defensive systems and better employee training to detect attacks
Vass, who joined Booz Allen in 2024 after previously serving as VP of engineering at Amazon Web Services, says social engineering attacks would even trip up employees at the Pentagon, where he worked as a senior executive in the office of the CIO in the late 1990s
The Department of Defense would hire external parties to attempt attacks, and Vass says it always amazed him how many times those teams would succeed, even after all of the training
He recalls another incident at a startup he led, where a former employee sent a deepfake that was purportedly sent from Vass, while also pretending to loop in the CFO
The note was sent to the curement office, and a worker up cessing a fake $25,000 invoice payment
Generative AI, Vass adds, will only make cases these all that more common. “People are going to have to learn to change their psyche to be more skeptical.” John Kell Send thoughts or suggestions to CIO Intelligence here
NEWS PACKETSSamsung, Tesla ink $16.5 billion AI chips deal
Samsung has agreed to make AI chips for electric vehicle manufacturer Tesla under a multiyear deal that is billed as a major win for the South Korean electronics giant’s U.S. foundry
Tesla CEO Elon Musk confirmed on his social media platform X that Samsung’s new Texas semiconductor plant would be dedicated to making the auto company’s next-generation AI6 chip, which is expected to be used in humanoid robots, self-driving cars, and AI data centers, reports WSJ
The win is huge for Samsung, which has lost ground in chip manufacturing, most notably to Taiwan Semiconductor Manufacturing Co., which holds roughly two-thirds of the global foundry market and reportedly still can’t meet all demand
Samsung’s investors cheered the news, adding billions to the company’s market value.Anthropic in talks to more than double valuation to over $170 billion
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Fortune, meanwhile, separately reports this week on a class-action lawsuit against Anthropic that could expose the AI company to billions in copyright damages for allegedly using pirated books to train its models
Anthropic didn’t immediately respond to Fortune’s request for .Walmart is “all in” on AI agents
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This range of four AI agents, displayed at a media event att by Fortune, included a generative AI digital assistant named Sparky that can answer duct questions for customers
There were also some internal agentic use cases that can accomplish mundane and repetitive tasks, which is where much of the focus on AI agents has been since companies started to embrace the nology in earnest earlier this year
In yet another sign of Walmart’s seriousness when it comes to AI, the Wall Street Journal reports of key hires, including Daniel Danker, an executive at Instacart, who will steer global AI acceleration, duct, and design.Microsoft-OpenAI contract talks advance
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The new terms, people familiar with the matter say, would give Microsoft use of OpenAI’s models, including if the startup achieves its goal of building a more powerful artificial general intelligence (AGI), a theoretical concept in which an AI system would have capabilities that rival those of a human
The news outlet reports that the pair have been meeting regularly and that a deal could come together within a matter of weeks
Microsoft has already invested $13.75 billion into OpenAI, and these negotiations would also avoid losing access to the latter company’s nology before the end of the current deal terms, which is set to expire in 2030.ADOPTION CURVEMajority of leaders believe agentic AI can manage entire divisions
AI Pulse survey, released this week, found that 73% of the 500 U.S.-based decision-makers say they believe agentic AI, which can act autonomously and perform complex tasks with little-to-no human supervision, will “manage entire units.” But the community is still quite a bit away from making that level of automation a reality
The consulting firm also reports that 34% of senior leaders say their companies have already started to implement agentic AI nology, though it is only fully implemented at 14% of those organizations.Dan Diasio, EY’s global consulting AI leader, tells Fortune that the firm’s clients are quite bullish on agentic AI’s potential, but that most still keep a human in the loop to monitor tasks. “The parts of transforming and changing the way the operates around the nology—creating new jobs, creating new controls that can ensure the nology works responsibly—are still lagging the implementation,” Diasio says.A big hurdle to overcome remains human change management
Sixty-four percent of senior leaders agreed that the fear of replacement, as opposed to augmentation with agentic AI, will stifle adoption
Yet only 24% said that employee resistance is one of the biggest barriers, as cybersecurity and data privacy concerns each ranked higher, at 35% and 30%, respectively.Courtesy of EY JOBS RADARHiring:- Northwestern Mutual is seeking a VP, chief information security officer, based in Milwaukee
Posted salary range: $308K-$572K/year.- The Minneapolis Star Tribune is seeking a chief duct and nology officer, based in Minneapolis
Posted salary: $300K/year.- Northeast Arc is seeking a chief information and nology officer, based in Danvers, Mass
Posted salary range: $155K-$175K/year.- Nebraska Department of Health and Human Services is seeking a CIO, based in Lincoln, Neb
Posted salary range: $150K-$200K/year.Hired:- Norwegian Cruise Line appointed Daniel Henry to serve as EVP and chief digital and nology officer, where he will navigate the integration of the travel company’s IT and digital experience teams
Previously, he served as EVP and global CIO for fast-food giant McDonald’s and spent 17 years in various nology leadership roles at American Airlines, including as a VP of customer nology.- Fulton Bank named Kevin Gremer as chief operations and nology officer, joining the Mid-Atlantic regional bank to oversee the IT and operations teams
Since 2022, he has served as SVP and head of operations of banking and investment services at City National Bank, a subsidiary of Canadian bank RBC
He also has more than 20 years of management experience at Capital One.- CIQ announced the appointment of Peter Nelson as CTO, joining the software infrastructure firm after most recently serving as VP of engineering at Apple's Claris software development subsidiary
Before that, he served as the chief duct officer at headphones and speakers manufacturer Bowers & Wilkins.- Everon appointed Ibrahim Kassem as CTO, where he will oversee the development of the company’s commercial security, fire, and sprinkler safety systems
Previously, Kassem served as CIO at security company Stealth Monitoring, as SVP of IT at and security systems vider ADT, and as VP of IT at tection 1 Security Solutions, which merged with ADT in 2016.- Candescent named Satheesh Ravala as CTO, joining the digital banking services vider after most recently serving as CTO at corporate-governance software company Diligent
He previously held senior leadership roles at financial services company Intercontinental Exchange (ICE) Mortgage nology and mortgage software vider Ellie Mae.- Arch Insurance moted David Maher to the role of CIO, effective immediately
In this role, Maher will lead the dery of the global insurance company’s IT strategy and infrastructure
He joined Arch in 2024 as international head of dery
Previously, he served as a head of engineering at Lloyds Banking Group and also held nology leadership roles at banking giants including Bank of America and Merrill Lynch.- InspereX appointed Ira Lehrman as CTO, where he will spearhead the financial nology company’s duct roadmap
Lehrman joins InspereX from digital capital marketplace Bid Global , where he served as CTO
Previously, he held senior positions at fin company Broadridge, investment manager Nuveen, and Merrill Lynch.This is the web version of CIO Intelligence, a weekly on the , trends, and news IT leaders need to know. for free.
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