Why Americans fell out of love with the hotel minibar
Key Takeaways
For many prevalent midscale hotel chains, minibars are becoming a relic.
Article Overview
Quick insights and key information
2 min read
Estimated completion
investment
Article classification
June 27, 2025
12:00 PM
CNBC
Original publisher
In this articleMARHLTHGV your favorite stocksCREATE FREE ACCOUNTOnce synonymous with indulgent late-night snacks, hotel minibars were a hallmark of convenience for travelers in the 1990s and the early aughts
But that is not longer the case
The hotel minibar concept went global in 1974, when a Hilton in Hong Kong stocked its in-room fridges with tiny liquor bottles inspired by airline bar carts
Drink sales reportedly soared 500% that year, boosting Hilton's overall revenue by 5%
Soon, minibars became a global standard, complete with sodas, candy and consistent brand-name selections
But the convenient novelty for guests was a logistical nightmare for hotels and staff
Restocking, food spoilage, operational costs and rampant theft all contributed to an amenity that cost more to run than it earned,
By the early 2000s, many hotel chains began phasing out the minibar from their hotel rooms
In 2004, for example, Marriott Marquis in Times Square removed virtually all of its minibars from its 1,946 rooms
According to Food Arts Magazine, the minibars' operations at that hotel required eight full-time employees whose sole job was to upkeep and maintain 150 of them every day
Even with the introduction of "smart minibars" that tracked usage in real time, the returns have been modest
Smart minibar vider Bar Systems estimated that 33% of guests use a minibar if it's available to them
The average daily transaction is $12, the company said
Instead, hotels have started to shift their focus toward modern alternatives: less lobby marketplaces, hotel bars and strategic partnerships with dery apps
Wyndham teamed up with DoorDash in 2019, offering $0 dery fees and 2,000 sign-up points at its more than 3,700 U
Marriott and Uber began their partnership in 2021, letting guests earn hotel points when ordering with Uber Eats from designated hotels
In 2024, Hilton named Grubhub its go-to dery service, giving guests perks a free month of Grubhub+
Minibars haven't disappeared altogether
Boutique and luxury hotels have reimagined the minibar by offering personalized or locally sourced items
But for many prevalent midscale hotels, they're becoming a relic
Watch the above to learn more why minibars have disappeared
CNBC Sport: Can Hollywood boost F1 viewership — and media rights
Alex ShermanPayPal teams up with the Big Ten and Big 12 to enable payments to student-athletesJessica GoldenWomen's Tennis Association extends media rights deal with Tennis Channel through 2032Lillian Rizzo.
Related Articles
More insights from FinancialBooklet