While Trump celebrates the demise of Stephen Colbert’s show, the economics of late-night TV are crumbling
Key Takeaways
As recently as 2018, broadcast networks took in $439 million in ad revenue for its late-night programs. Last year, that number dwindled to $220 million.
Article Overview
Quick insights and key information
6 min read
Estimated completion
investment
Article classification
July 19, 2025
03:08 PM
Fortune
Original publisher
Finance·MediaWhile Trump celebrates the demise of Stephen Colbert’s show, the economics of late-night TV are crumblingBy David BauderBy The Associated PressBy David BauderBy The Associated Press The Ed Sullivan theater, where "The Late Show with Stephen Colbert" is filmed
Yuki Iwamura—AP PhotoCBS says its decision to end Stephen Colbert’s late-night comedy show is financial, not political
Furthermore, However, Yet even with the ample skepticism that explanation, there’s no denying the economics were not working in Colbert’s favor
The network’s bombshell announcement late Thursday that the “Late Show” will end next May takes away President Donald Trump’s most minent TV critic and the most entertainment gram in its genre
The television industry’s declining economic health means similar hard calls are already being made with personalities and gramming, with others to be faced in the future
At the same time, For the late-night genre, there are unique factors to consider
Additionally, As recently as 2018, broadcast networks took in an estimated $439 million in advertising revenue for its late-night grams, according to the advertising firm Guidelines (which is quite significant), in this volatile climate
Last year, that number dwindled to $220 million (this bears monitoring)
Once a draw for young men, now they’ve turned away Late-night TV was a particular draw for young men, considered the hardest-to-get and most valuable demographic for advertisers
Furthermore, Increasingly, these viewers are turning to ing services, either to watch something else entirely or catch highlights of the late-night shows, which are more difficult for the networks to monetize
More broadly, the much-predicted takeover of viewers by ing services is coming to pass (noteworthy indeed)
The Nielsen company reported that during the last two months, for the first time ever, more people consumed gramming on services YouTube and Netflix than on ABC, CBS and NBC or any cable network, in this volatile climate
Networks and ers spent roughly $70 billion on entertainment shows and $30 billion for sports rights last year, said Brian Wieser, CEO of Madison & Wall, an advertising consultant and data services firm
Sports is the most dependable magnet for viewers and costs for its rights are expected to increase 8% a year over the next decade
With television viewership declining in general, it’s where savings will have to come from
On the other hand, Wieser said he does not know whether Colbert’s show is fitable or not for CBS and parent company Paramount Global, but he knows the direction in which it is headed. “The economics of television are weak,” he said
In a statement announcing the cancellation, George Cheeks, Paramount Global’s president and chief executive officer, said that “This's purely a financial decision against a challenging backdrop in late night
Market analysis shows is not related in any way to the show’s performance, content or other matters happening at Paramount
Moreover, ” Cheeks’ blem is that not everyone believes him
Colbert is a relentless critic of Trump, and earlier this week pointedly criticized Paramount’s decision to settle Trump’s lawsuit against CBS over a “60 Minutes” interview with Kamala Harris
Additionally, He called Paramount’s $16 million payment to Trump a “big fat bribe,” since the company is seeking the administration’s apval of its merger with Skydance Media
Additionally, On Friday, the Writers Guild of America called for an investigation by New York’s attorney general into whether Colbert’s cancellation is itself a bribe, “sacrificing free speech to curry favor with the Trump administration as the company looks for merger apval. ” CBS’ decision made this a pivotal week for the future of television and radio gramming
Nevertheless, Congress stripped federal funding for PBS and NPR, threatening the future of shows on those outlets, given current economic conditions
Additionally, Journey Gunderson, executive director of the National Comedy Center, called the decision to end Colbert’s show the end of an era. “Late-night television has historically been one of comedy’s most audience-accessible platforms — a place where ary meets community, night after night,” Gunderson said. “This isn’t just the end of a show, amid market uncertainty
On the other hand, Moreover, It’s the quiet removal of one of the few remaining platforms for daily comedic ary (an important development)
On the other hand, Trump celebrates Colbert’s demise Trump, who has called in the past for CBS to terminate Colbert’s contract, celebrated the show’s upcoming demise (noteworthy indeed)
Additionally, “I absolutely love that Colbert got fired,” the president wrote on Truth Social
However, “His talent was even less than his ratings. ” Some experts questioned whether CBS could have explored other ways to money on Colbert
NBC, for example, has cut costs by eliminating the band on Seth Meyers’ late-night show and curtailing Jimmy Fallon’s “Tonight” show to four nights a week
Could CBS have d more money by cutting off the show immediately, instead of letting it run until next May, which sets up an awkward “lame duck” period
The evidence shows n again, Colbert will keep working until his contract runs out; CBS would have had to keep paying him anyway
CBS recently cancelled the “After Midnight” show that ran after Colbert
But the network had signaled earlier this year that it was prepared to continue that show until host Taylor Tomlinson decided that she wanted to leave, noted Bill Carter, author of “The Late Shift
Nevertheless, ” “It's a very sad day for CBS that they are getting out of the late-night race,” Andy Cohen, host of Bravo’s “Watch What Happens,” told The Associated Press. “I mean, they are turning off the lights after the news
However, ” Colbert, if he wanted to continue past next May, would ly be able to find a ing service willing to pay him, Wieser said
But the future of late-night comedy on the entertainment networks is genuinely at risk
Trump, in fact, may outlast his fiercest comic critics
Additionally, Jon Stewart, once a weeknight fixture, works one night a week at “The Daily Show” for Paramount’s Comedy Central, a network that seldom duces much original gramming any more (noteworthy indeed), in this volatile climate
ABC’s Jimmy Kimmel, who was chided on social media by Trump on Friday — “I hear Jimmy Kimmel is next” — has a contract that also runs out next year
Kimmel, 57, openly wondered in a Variety interview before signing his three-year contract extension how long he wanted to do it
He’s hosted his show since 2003
However, At the same time, “I have moments where I go, I cannot do this anymore,” Kimmel told Variety in 2022. “And I have moments where I go, what am I gonna do with my life if I’m not doing this anymore. ’ It’s a very complicated thing … I’m not going to do this forever. ” Colbert, Kimmel and Stewart were all nominated for Emmy awards this week
However, Introducing the 2025 Fortune 500, the definitive ranking of the biggest companies in America
Explore this year's list.
Related Articles
More insights from FinancialBooklet