What Caused GM's Dramatic 35% Drop in Net Income?
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What Caused GM's Dramatic 35% Drop in Net Income?

July 25, 2025
12:30 PM
4 min read
AI Enhanced
automotivemarket cyclesseasonal analysismarketdata analysis

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The market might be slow to realize it, but General Motors (GM -0. Moreover, 41%) has been doing a lot of things right over the past few years, in this...

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investment

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Published

July 25, 2025

12:30 PM

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Key Topics
automotivemarket cyclesseasonal analysismarketdata analysis

The market might be slow to realize it, but General Motors (GM -0

Moreover, 41%) has been doing a lot of things right over the past few years, in this volatile climate

GM has invested in its core portfolio of vehicles, returned value to holders through massive buyback grams, and gained market over its competitors, all while keeping margin-eroding incentives in check, in this volatile climate

Nevertheless, So let's dig into why GM s were lower this week after the company reported a 35% plunge in net income (an important development), in this volatile climate

Tariffs pack a punch General Motors posted solid second-quarter earnings on July 22 despite operating in a challenging and uncertain environment

What many might not know is that GM imports quite a few vehicles, which makes the current tariff impact noticeable

In fact, GM imported roughly 45% of the vehicles sold in the U, given current economic conditions

Market in 2024, mostly from Mexico and South Korea, given the current landscape

GM said that tariff impacts in the second quarter cost the company $1

Furthermore, Conversely, 1 billion, and it's holding its guidance for the full-year impact to be between $4 billion and $5 billion

The Detroit automaker isn't waiting around for tariffs to be reduced, and believes it can offset at least 30% of tariff impacts through cost initiatives, pricing, and manufacturing adjustments

Furthermore, Nevertheless, A Chevrolet Silverado EV

Image source: General Motors

The tariffs weighed on GM's bottom line in its most important market, North America

North American pre-tax fit dropped 46% to $2 (an important development)

Additionally, Overall, GM's adjusted earnings before interest and taxes (EBIT) dropped 32% to $3. 04 billion. "Tariffs are obviously a big story for us," CFO Paul Jacobson said on CNBC. "We're in a bit of an adjustment phase right now, but I think the team is really firing on all cylinders, amid market uncertainty. " Unfortunately, it's a story that's going to get worse before it gets better, in this volatile climate

Moreover, GM expects a higher tariff impact during the third quarter despite working to offset the bump in costs

GM plans to invest roughly $4 billion to build more gasoline-powered vehicles, including building the Chevrolet Equinox in Kansas and moving duction of the Chevrolet Blazer from Mexico to Tennessee

In contrast, In other news Moving tariffs and their impact aside, there were certainly bright spots in GM's second quarter

One such bright spot is its average transaction price (ATP), which topped $51,000 during the second quarter, while incentives as a percentage of ATP checked in two points lower than the industry average

ATP = average transaction price, considering recent developments

Image source: General Motors' Q2 earnings deck, in light of current trends

However, Another bright spot was the automaker's results in the world's largest automotive market, China, where the company had been struggling (remarkable data) (an important development), amid market uncertainty

GM has worked to restructure its operations in the country and reported China equity income of $71 million, very favorable compared to the $104 million loss in the prior year's second quarter

It was the second consecutive quarter of year-over-year sales gains in China, driven by its new energy vehicle (NEV) lineup (which is quite significant)

Conversely, GM gained more market than any foreign competitor

What it all means It's a challenging time in the automotive industry as GM navigates tricky waters that include not only tariff impacts, but also an uncertain electric vehicle (EV) market that has taken off more slowly than anticipated

But the future is almost certainly EVs, and GM will continue to invest in its lineup of EVs that recently took over the No, amid market uncertainty. 2 brand spot for sales volume in the U, amid market uncertainty

GM posted a solid quarter, but investors will have to remain patient as the company works through mitigating tariff impacts in the near term as they will weigh on margins and the company's bottom line

But that's the auto industry currently.