Use the ‘80-10-10’ rule to know if you’ve found the right house, says real estate agent of 10 years
Real Estate
CNBC

Use the ‘80-10-10’ rule to know if you’ve found the right house, says real estate agent of 10 years

June 28, 2025
02:00 PM
4 min read
AI Enhanced
financialresidential real estateconstructionmarket cyclesseasonal analysismarket

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Looking to buy a home? Real estate agent Dana Bull shares the simple formula that can help you cut through the noise find the right house for you.

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4 min read

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real estate

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Published

June 28, 2025

02:00 PM

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CNBC

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Key Topics
financialresidential real estateconstructionmarket cyclesseasonal analysismarket

Real EstateThe No. 1 red flag people miss 'again and again' when buying a : Real estate agentSpend45% of American owners say this is their No. 1 complaint their WorkI just bought my first house—3 things I wish I'd known earlierReal EstateLook inside: Couple bought an old abandoned house in Vancouver for $1. 5 millionSmarter CoursesHow to Buy Your First : A CNBC Make It CourseIgor Alecsander | Getty ImagesAs a real estate broker of 10 years, working with clients whose budgets range from $300,000 to $3 million, I can confidently say that there is no perfect house

Many buyers begin their with a long list of "must-haves" and "nice-to-haves. " This is a great starting point, but you can quickly get stuck in the weeds

The real clarity comes once you begin touring s in person, because that's when you start to truly understand what you need versus what you want

But no matter the budget, location, or market conditions, every comes with trade-offs

The key is knowing how to evaluate what matters most to you

That's where the "80-10-10 Rule" comes in

Use the 80-10-10 rule to simplify your I did not make up the 80-10-10 rule — I wish I knew who did so we could credit that person

But over time, it's become a widely adapted industry metric

Using it as a guideline, the right house for you will have:80% of what you love: This is the foundation of your dream — the elements you can't without

Think location, lot size, or architectural style

These are the features you'll be hard-pressed to change. 10% of what you can imve: These are things you can upgrade over time to bring the closer to your vision, such as paint color, countertops, flooring, or cosmetic fixtures

Imvements can be done as you settle in. 10% of what you can with: There might be a neighbor's fence you're not keen on, a water tower in the distance — and although these aren't ideal, they may not be deal-breakers

If it's minor and livable, don't let it overshadow the 90% that works

How to make the most informed decisions your future Most of my clients end up touring somewhere between five to 10 s before making an offer

If you fall in love with a perty early on, I often recommend touring a few more just to reaffirm your decision

Sometimes that first one really is the one, but it's helpful to have context and you can quickly line up a few other showings

But to help buyers stay focused and make informed decisions, I created what I call the "L. " It's designed to cut through the noise and keep you grounded when touring perties

Because when emotions run high, having a system to fall back on makes all the difference

Stands for:Location: Where is the perty situated

Is it close to work, schools, transit, or lifestyle essentials that matter most to you

Location is one of the few things you can't change, so it should be a top priority

Offerings: What is the actually offering in terms of specs: bedroom/bathroom count, square footage, garage, yard, systems, and infrastructure

Does it meet your current and future needs

Value add: Is there potential to imve or build equity over time

Examples include: un basements, cosmetic, expansion potential, or zoning upside

Exit strategy: What's the resale potential

Even if you plan to stay long-term, it's wise to consider how the will perform in the future market if you ever decide to sell or rent it out

This acronym helps my clients cut through distractions and focus on the fundamentals that matter most for both lifestyle and long-term value

Whether you're just starting your or feeling stuck midway, remember: There's no perfect house

But with the right frameworks and systems, there is a right house for you

Dana Bull is a real estate agent, investor, and partner at Strobeck Antonell Bull & Co

At Compass, an award-winning team udly serving the Greater Boston area

She is an Accredited Buyer's Representative (ABR) and Certified Real Estate Negotiation Expert (RENE)

She is a mom of four, and a passionate collector of old and antique s, drawn to perties with character, quirks and stories to tell

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