Use AI to Plan the Perfect Prime Day Haul

Multiday sales Amazon Prime Day — July 8 to 11 this year — can feel overwhelming

They can also lead to impulse buying and financial regret

AI tools ChatGPT and browser add-ons can help you shop smarter

Shoppers are increasingly using AI to help them shop, according to a February 2025 study by Adobe for

Some 39% of consumers reported using AI platforms for online shopping and 14% said they plan to use it soon

Because no single AI platform can do everything you need for a sale Prime Day, we’ve outlined three types of AI-powered tools to help you set your priorities, track sales and make fast decisions so you don’t miss that lightning deal — or bust your budget

Step 1: mpt ChatGPT for list building and priority setting In the days leading up to the sale, take inventory of your needs and wants and define your budget

Use ChatGPT, Google Gemini or Claude to help you organize your wishlist into (toys, beauty, electronics, etc

A mpt might look something this: Help me build a shopping list for Amazon Prime Day

Please help me organize my list by category and prioritize items as needs or wants

My list includes a scooter for my toddler, Gabby's Dollhouse Celebration Dollhouse for my 5-year-old daughter, ceramic baking items from OXO, and some back-to-school supplies a lunchbox, water bottles and backpack

ChatGPT organized my results based on high-priority needs (the school supplies) to lower priority wants (the bakeware)

I used this opportunity to refine my list

You can write a new mpt that includes your preferences, such as a specific color or brand, or ask for good-value alternatives to room in your budget

In my case, I wanted a specific brand of scooter

It then revamped my total budget breakdown and told me to stick to mid-range pricing on school supplies to make it work

Once you’ve narrowed down your shopping list, add the items to an Amazon Wishlist

It’s helpful to see everything in one place and you can monitor prices in the days leading up to the sale

Step 2: Use browser tools for price tracking, coupon codes and instant alerts Because generative AI assistants, ChatGPT, don’t have access to the Internet, they can’t pull real-time prices

To take your shopping to the next level, install a free browser plug-in

CamelCamelCamel, PayPal Honey and Keepa are options to track prices, set price alerts and get coupon codes that can help you even more at checkout

CamelCamelCamel shows Amazon prices over time and sends an alert when a price drops

With Honey, you can build a droplist of items you’re price watching and be alerted when the price drops

It automatically applies coupon codes at checkout to stack savings

Honey also tracks prices at Target and Walmart, which are also having big summer sales

Target Circle Week runs July 6-11

The Walmart Deals sale runs July 8-13

With your plug-in of choice installed, visit duct pages and flag items on your list for the browser extension to watch

Then add them to a wishlist

Step 3: Use Amazon AI tools for quick sale-day decisions Once the Prime Day sale goes, use Amazon’s AI tools to make speedy decisions

AI-powered reviewsShort duct summaries are found on most duct pages

AI tools aggregate and summarize consumer reviews and sometimes will even tell you whether the item is frequently returned or kept

Reading this short summary can help you decide between two similar options or dissuade you from making a purchase previous customers regret or returned

You can quickly read what customers have to say their purchase and click on links below to learn more its positive features or customer complaints

Alexa-powered alerts Ask Alexa to notify you when the item you’re eyeing goes on sale

You can access Alexa through your Echo device or the Alexa app

Simply say, “Alexa, notify me when [duct name] goes on sale. ” When that item does go on sale, you could be notified a few ways: the light ring will change color on your Echo device, or you’ll receive a push notification on your phone

Use exact duct names and make sure your notifications are enabled to make this option run smoother

AI can help you see through sneaky sale tacticsThe best way to make sure you’re getting the best deal is “to check the prices of what you're thinking of buying ahead of time,” Samantha Gordon, deals editor at Consumer Reports, said in an interview. “I've seen merchants increase the prices in the days before Prime Day begins, just to drop them back down to the same sale price they've offered for days or even weeks, or months,” Gordon said. “It creates the illusion of a deep discount when it's really the same offer that you'd be able to get year-round

That doesn't mean it's a bad price, but it makes shoppers feel a sense of urgency when there's no need. ” The upsides and limitations of AI-powered shopping Using AI to shop during major sales Prime Day can be a game-changer for saving time and money

But, AI tools come with a few trade-offs that require the right tools, thoughtful mpts, and a bit of online vigilance

S: Efficiency: AI tools can line the re cess, help prioritize high-discount items and needs vs

Personalization: AI can help tailor your shopping lists based on your habits, preferences and budget

Deal optimization: AI browser extensions can track price history or suggest alternatives with better ratings or prices

Cons: mpts matter: Writing a detailed mpt can take multiple attempts

The more detailed your question, the better the output is ly to be

Need multiple tools: Because generative AI ChatGPT can’t help track prices in real time on sale days, you’ll need to use a few AI tools to prep, re and execute

Must be “plugged in”: AI tools require you to be chronically online during sale days to see notifications and act accordingly

I’ve done my work, with a little help from AI: my wishlist is ed, my droplist is ready, and AI is standing by

Now it’s just a waiting game to see if the deals actually der

If they do, great — I’ll a chunk of change

If not, at least I won’t get duped by a fake discount

Either way, I’m going into Prime Day with a plan, not just vibes

The authorAmanda BarrosoAmanda Barroso, Ph. , is a writer and credit expert at NerdWallet

She has spent four years helping consumers navigate credit building, budgeting and credit scoring

Her mission is to make credit less intimidating and empower people to make confident, informed financial decisions

Her work has been by the Associated Press, Washington Post and Yahoo Finance

Before joining NerdWallet, Amanda wrote demographic trends at the Pew Re Center and earned a doctorate from The Ohio State University