Ulta Beauty is starting to separate itself from the competition, analyst says

Advanced ➔ Results The Ratings GameUlta Beauty is starting to separate itself from the competition, analyst says‘Ulta seems to have more differentiation versus competitors than what we saw in January,’ D

Photo: Getty ImagesIn recent months, cosmetics chain Ulta Beauty Inc

Has faced competition from retail giants Amazon. , Walmart Inc

And Target Corp. , and some analysts on Wall Street have said its shelf selection has leaned too heavily on older brands

Davidson analysis of Ulta’s ULTA best-selling ducts suggests that trend is changing somewhat, thanks in part to the company’s efforts to stock its stores with newer ducts

The Author Bill PetersBill Peters is a Los Angeles-based MarketWatch reporter who covers earnings

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