Trump's deportations are hurting Constellation Brands' beer sales
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Trump's deportations are hurting Constellation Brands' beer sales

July 2, 2025
08:21 PM
2 min read
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The brewer, which owns Modelo, Corona and Pacifico, says that roughly half of its beer sales come from Latinos in the U.S.

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July 2, 2025

08:21 PM

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CNBC

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President Donald Trump's hardline immigration policy is still hurting Constellation Brands' beer sales as Hispanic shoppers pull back their spending

The brewer, which owns Modelo, Corona and Pacifico, says that roughly half of its beer sales come from U

Constellation's earnings and revenue for the quarter May 31 fell short of Wall Street's estimates

In this TZ your favorite stocksCREATE FREE ACCOUNTBottles of Modelo beer are displayed on a shelf at a BevMo store on January 05, 2024 in San Rafael, California

Justin Sullivan | Getty ImagesConstellation Brands' beer sales fell 2% in its quarter as President Donald Trump's deportations and consumers' broader economic fears weighed on demand

In April, Constellation CEO Bill Newlands said that Hispanic consumers are spending less due to their concerns Trump's hard-line immigration policy and possible job losses in industries with high Latino employment bases

During Wednesday's earnings conference call, Newlands acknowledged that raids by U

Immigration and Customs Enforcement were making it difficult to predict consumer behavior moving forward, although he demurred tying the beer division's slowdown to Hispanic shoppers specifically during the company's fiscal first-quarter call. "When you see a fair amount of change, both Hispanic and non-Hispanic consumers are concerned inflation and cost structure," Newlands told analysts

Hispanic consumers are a core part of Constellation's customer base

The brewer, which owns Modelo, Corona and Pacifico, says that roughly half of its beer sales come from Latinos in the U

Constellation's earnings and revenue for the quarter May 31 fell short of Wall Street's estimates, hurt by weaker beer demand and higher aluminum costs from Trump's tariffs

Still, the company reiterated its full-year outlook, signaling confidence that it can achieve its financial targets despite economic uncertainty

Constellation isn't the only packaged food and beverage company to report weaker demand from Hispanic consumers

Last quarter, Coca-Cola and Colgate-Palmo were also among the companies that tied a slowdown in U

Sales to a pullback by Hispanic shoppers

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