Trump says 'Cracker Barrel should go back to the old logo'
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CNBC

Trump says 'Cracker Barrel should go back to the old logo'

August 26, 2025
03:16 PM
3 min read
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stocks

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President Donald Trump's criticism came a day after Cracker Barrel told customers the company could have better handled its controversial logo rebranding.

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3 min read

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investment

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Published

August 26, 2025

03:16 PM

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CNBC

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In this articleCBRL your favorite stocksCREATE FREE ACCOUNT A Cracker Barrel sign featuring the old logo hangs on the outside of a restaurant on August 21, 2025 in stead, Florida.Joe Raedle | Getty ImagesPresident Donald Trump weighed in Tuesday on the controversial rebranding of Cracker Barrel Old Country Store, writing that, "Cracker Barrel should go back to the old logo, admit a mistake based on customer response (the ultimate Poll) and manage the company better than ever before.""They got a Billion Dollars worth of free publicity if they play their cards right," Trump said in a Truth Social post, just a day after Cracker Barrel told customers the company could have handled its rebranding better than it did."Very tricky to do, but a great opportunity

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Make Cracker Barrel a WINNER again," Trump wrote.Read more CNBC coverageFed mum on whether Lisa Cook is at the office after Trump removed her from boardLutnick suggests Cook's refusal to accept Trump firing from Fed supports fraud claimTrump Pentagon weighs taking equity stake in Lockheed, defense names: Lutnick'Our country is in danger': French PM takes confidence vote gamble over budget woesTrump vows new tariffs, chip restrictions on countries with digital taxesTrump tells Fed's Lisa Cook she's fired; she says 'he has no authority to do so'Trump questions whether U.S. can 'do ' in South Korea ahead of president's visitPutin and Zelenskyy have 'no meeting planned,' Russian official Lavrov saysEpstein files released to Congress are mostly 'recycled' documents, Democrat saysTrump administration may deport Kilmar Abrego Garcia to UgandaTrump says furniture tariffs are coming later this yearDOJ releases Ghislaine Maxwell interview; Epstein curer questioned TrumpTrump's s came nearly a week after his son Donald Trump Jr. blasted the company for the rebranding, and after the company's stock dropped after the new logo was unveiled."WTF is wrong with @CrackerBarrel??!" the younger Trump wrote Wednesday on X, echoing criticism from some conservatives.As part of its rebranding, Cracker Barrel removed the image on its logo of its "Uncle Herschel" character leaning against a barrel.The new logo also ditched the iconic yellow barrel and the phrase "Old Country Store," leaving just the words "Cracker Barrel."Since the rebranding was unveiled last week, the new logo has been roasted on social media as "soulless," "bland" and "generic."The new Cracker Barrel logo is seen on a inside the restaurant on August 21, 2025 in stead, Florida.Joe Raedle | Getty ImagesIn a statement Monday, Cracker Barrel said, "If the last few days have shown us anything, it's how deeply people care Cracker Barrel

We're truly grateful for your heartfelt voices.""You've also shown us that we could've done a better job sharing who we are and who we'll always be," the company said.But the company gave no indication that it would revert to its old logo.Florida, Stuart, Cracker Barrel Old Country Store.Jeff Greenberg | Universal Images Group | Getty ImagesThis is news