TikTok and Instagram are reportedly working on TV apps, following YouTube’s success

·TikTokTikTok and Instagram are reportedly working on TV apps, ing YouTube’s successBy Chris MorrisBy Chris MorrisContributing WriterChris MorrisContributing WriterChris Morris is a contributing writer at Fortune, covering everything from general news to the game and theme park industries.SEE FULL BIO Instagram and TikTok are reportedly making a TV play.Burak Fatsa—Getty ImagesTikTok and Instagram are reportedly working on apps designed for television viewing

The move s the success of YouTube’s TV app

At present, however, neither social network is reportedly courting a partnership with broadcasters

While ing services are seeing more customer churn lately due to escalating prices, two of the biggest names in social media are reportedly planning to throw their hats in the ring and launch television-ing offerings

The two social-media companies are reportedly building apps that are designed for TV viewing

The services, which were first reported by The Information, won’t be quite the same as what YouTube offers, however

Meta’s entry in the field would reportedly be populated with Reels

As yet, no other deals with broadcasters have been signed

TikTok, however, is said to have spent the past six months working on the best way to apach the app, which seems to be with higher duction-value s. (TikTok previously had a TV app in 2021, but didn’t mote it heavily and it was pulled earlier this year.) While there has been no official from either Meta or TikTok the reported apps, TikTok’s Global Head of duct Operations and Solutions, David Kaufman, told Cannes Lions attendees last week that “the living room is definitely a new frontier for us that we’re taking very seriously.” Beyond the capital earned from those subscription fees, YouTube’s ing TV service has kept eyes on the app, increasing viewership of native short s. “These social networks are seeing how well YouTube has done in the living room and how they’ve really cemented themselves as one of the top ers,” eMarketer analyst Minda Smiley said on a recent episode of the Behind the Numbers podcast. “I’m surprised it took this long.” Introducing the 2025 Fortune 500, the definitive ranking of the biggest companies in America

Explore this year's list.