This Tech Giant Now Claims Artificial Intelligence Is Doing Up to 50% of Its Work
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Artificial intelligence (AI) has the potential to revolutionize companies and industries across the board. And one marketing company that has been heavily into AI agents is Salesforce (CRM 1. CEO Marc Benioff...
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July 3, 2025
10:00 AM
The Motley Fool
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Artificial intelligence (AI) has the potential to revolutionize companies and industries across the board
And one marketing company that has been heavily into AI agents is Salesforce (CRM 1
CEO Marc Benioff is extremely excited the potential for its Agentforce platform to automate tasks and help add efficiency for es, making it easier for them to connect with their customers through AI
Recently, Benioff made a startling claim: Between 30% and 50% of the work at Salesforce is now down via AI
While that's an impressive statement to make, here's why I'd hold off on in the stock
Image source: Getty Images
Benioff makes a big claim, but will the results back it up
If a company says that close to 50% of its work is now done by AI, my first expectation would be to see its financials imve -- significantly
And that's what investors should be looking for when Salesforce reports its earnings numbers, which should be around late August or early September
While Benioff says this added efficiency now allows workers to focus on "higher-value work," then at the very least, the company's growth rate should accelerate if that's the case
By doing more meaningful work, that should presumably mean that it may be winning over more customers in the cess; otherwise, what would it be all for
Investors should exercise some skepticism with these types of claims because they can be convenient to make and sound impressive, but if they aren't backed up by stronger financials, then it can be hard to really substantiate them
And the blem is Benioff in the past has often been dismissive of other companies' AI capabilities while boasting his own company's Agentforce platform
In the past, for example, he has referred to Microsoft's Copilot as the iteration of its Clippy assistant, which drew the ire of many users decades ago
Benioff has been a great moter and marketer of Salesforce, but CEOs can sometimes hype up their es a bit too much
Despite its investments into AI, Salesforce has dered just single digit revenue growth in its most recent quarter (which on April 30), with sales rising by 8% to $9. 8 billion -- that's slower than the 11% growth rate it achieved a year earlier
Investors aren't buying the hype For all the excitement Benioff has his company and Agentforce, investors don't appear to be sharing that same enthusiasm
As of Tuesday's close, the stock has fallen by more than 18% since the start of the year
While it's not near its 52-week low of $230 just yet, investor sentiment has been souring on the stock, which may be attributable to its low growth rate and concerns of a slowing economy due to trade wars
If the economy slows down, companies may scale back on marketing expenditures and investments into AI
Benioff's claim also may set high expectations for the when it goes to report earnings
The stock already trades at more than 40 times its trailing earnings, and a growth rate in the single digits ly isn't going to impress investors
For Salesforce to ve that AI is really transforming its, investors should expect to see a drastically imved top or bottom line, or at least a very strong guidance
A wait-and-see apach makes sense with Salesforce Salesforce's CEO talks a good game but until the company backs it up with some stronger financials to help make its valuation look more justifiable, I'd hold off on in the stock today
The danger is that when expectations are set so high, it can make it difficult for the to meet them
I'm always wary of CEOs who pump up their es so much, as that can set their stocks up for declines later on, especially if reality doesn't line up with those rosy claims and jections
David Jagielski has no position in any of the stocks mentioned
The Motley Fool has positions in and recommends Microsoft and Salesforce
The Motley Fool recommends the ing options: long January 2026 $395 calls on Microsoft and short January 2026 $405 calls on Microsoft
The Motley Fool has a disclosure policy.
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