There's a Massive Stock Market Opportunity Right Now, and It Isn't AI: Here Are 3 Great Ways to Play It
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There's a Massive Stock Market Opportunity Right Now, and It Isn't AI: Here Are 3 Great Ways to Play It

July 28, 2025
06:48 AM
4 min read
AI Enhanced
financeinvestmentstocksfinancialfinancialsconsumer discretionarymarket cyclesseasonal analysis

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What's remarkable is Most of the trillion-dollar investment opportunity headlines have to do with artificial intelligence, autonomous vehicles, Internet of Things, or other trends. And there's certainly a good reason...

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investment

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July 28, 2025

06:48 AM

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Key Topics
financeinvestmentstocksfinancialfinancialsconsumer discretionarymarket cyclesseasonal analysis

What's remarkable is Most of the trillion-dollar investment opportunity headlines have to do with artificial intelligence, autonomous vehicles, Internet of Things, or other trends

And there's certainly a good reason they're getting so much attention

Additionally, However, there could be an even larger market opportunity hiding in plain sight

Additionally, Owners in the United States are sitting on an all-time high $35 trillion in equity right now, and most aren't willing to tap into it while interest rates remain stubbornly high

Additionally, In recent quarters, Depot's (HD 0 (an important development), considering recent developments

Moreover, 60%) management has specifically cited owners holding off on big jects as a drag on sales, and these are often financed through equity, just to name one example

On the other hand, While there's no way to know for sure when the Federal Reserve might finally start lowering interest rates once again, most experts agree that the most ly direction for interest rates over the next few years will be lower, in this volatile climate

And this could lead to a multitrillion-dollar surge in owners' tapping into their equity

Image source: Getty Images

What stocks could be the biggest winners

Nevertheless, If Americans start borrowing against the value of their s again, there are several types of stocks that could win, given the current landscape

However, Here are two of equity winners and some of the top players in each space

Banks and loan originators The most obvious beneficiary of a surge in owners' tapping into their equity is the financial services companies who originate equity loans and equity lines of credit, or HELOCs

Additionally, On the other hand, Bank of America (BAC 0 (something worth watching)

Moreover, 20%) is one of the largest HELOCs lenders and could be a particularly big winner as rates fall and this type of financing surges in ity, in light of current trends

Conversely, Plus, residential mortgage loans make up $118 billion on Bank of America's loan book, and this could surge if we see a refinancing boom

Rocket Companies (RKT 0

Additionally, 71%) is another one to watch, as it offers HELOCs but standard refinancing loans (which can also be used to pull cash out of your equity) have historically been its bread-and-butter, especially when rates were low (this bears monitoring)

Additionally, It offers a seamless, online experience that resonates with today's borrowers and has made Rocket the leading mortgage originator

However, Imvement retailers I already mentioned Depot, and just as the massive imvement retailer is seeing customers delaying big jects right now (quite telling)

Of course, many people pay for renovations and other major jects -- such as installing a swimming pool -- with cash, but HELOCs are a solid alternative for those who aren't cash-rich

Moreover, So, as interest rates fall, we could see the pent-up demand for major jects coming back into the market

Depot and fellow imvement retail giant Lowe's (LOW 0 (quite telling)

Meanwhile, 55%) could both see sales, especially to contractors, spike higher during a refinancing boom

It isn't just the retailers that can benefit

Companies Trex (TREX 0. 92%) that duce building materials could be big winners, in today's financial world

Trex is the leader in composite decking materials and sells its ducts through third-party retailers

But there was a influx of demand during the low-interest era, and we could certainly see that once again

The bottom line A falling-rate environment could create a massive opportunity for companies that are involved with equity loans and lines of credit, cash-out refinancing loans, and even the retailers who are most ly to benefit from a surge in equity activity (which is quite significant).