The U.S. beer industry faces these ‘sheep, parasites and wolves,’ BofA says, as Molson gets a downgrade
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The U.S. beer industry faces a retreat from health-conscious consumers and competition from alternative beverages.
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2 min read
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investment
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June 27, 2025
04:40 PM
MarketWatch
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Beer industry faces these ‘sheep, parasites and wolves,’ BofA says, as Molson gets a downgradeBofA analysts said the beer industry was ‘ceding customers and attention while beer consumption continues to decline’Published: June 27, 2025 at 12:40 p
ETResizeListen(4 min)s of Molson Coors are down 17. 2% so far this year
Photo: Getty ImagesWhen BofA analysts upgraded brewer Molson Coors Beverage Co
In December, they hoped declines in U
Beer demand this year would eventually level off and align with historical trends, they explained in a re note on Friday
The reasoning, they said, was that firmer sales would lead to better margins and justify a bigger stock price. “There’s just one blem,” they said, “it didn’t happen. ” the Author Bill PetersBill Peters is a Los Angeles-based MarketWatch reporter who covers earnings
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