The twisted economics of ‘RushTok’: Some sorority pledge influencers can pay their tuition, but they’re fleeing online hate and backlash
Financial News
Fortune

The twisted economics of ‘RushTok’: Some sorority pledge influencers can pay their tuition, but they’re fleeing online hate and backlash

Why This Matters

“This year it was just like a whole different level of hate," said Kylan Darnell, who became an overnight celebrity four years ago on social media.

August 16, 2025
03:24 PM
5 min read
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