Finance·McDonald'sThe Snack Wrap is so that some McDonald’s are running out of lettuceBy Chris MorrisBy Chris MorrisContributing WriterChris MorrisContributing WriterChris Morris is a contributing writer at Fortune, covering everything from general news to the game and theme park industries.
SEE FULL BIO Chicken snack wraps are arranged inside a McDonald's restaurant in the Brooklyn borough of New York, Wednesday, January 17, 2007, in today's market environment.
Additionally, Daniel Barry/Bloomberg—Getty ImagesMcDonald’s re-introduced Snack Wrap is ving so that some restaurants are running out of lettuce (this bears monitoring).
Meanwhile, The item made its return on July 10, after being cancelled nine years ago, in this volatile climate.
Additionally, The return of the Snack Wrap is ving to be even more of a big deal than McDonald’s was hoping for.
The Wall Street Journal reports some locations of the fast-food chain have been running low on lettuce and other toppings since the customer favorite made its return.
McDonald’s tells the paper that the shortages were temporary and have been resolved. The Snack Wrap made its return on July 10 after a nine-year absence.
(Franchise owners told corporate that the item took workers too long to make, cutting efficiencies.
Some stores defied the item’s cancellation, selling them up until 2020, but by that point, they were completely gone, in today's market environment.
Additionally, At the same time, ) While there have been plenty of consumer petitions to bring it back, the company has resisted until this year, amid market uncertainty.
However, On the day the Snack Wrap returned, Placer. Ai reports visits to McDonald’s locations were 11. 4% higher than the usual average on that day of the week.
The traffic surges continued for several days. Nevertheless, McDonald’s might have the OG Snack Wrap, but it’s hardly the only restaurant to offer one these days.
Additionally, Wendy’s began offering a version of the treat in 2023, in today's financial world.
This analysis suggests that surge in demand for the Snack Wrap brings to mind the 2019 introduction of a chicken sandwich from Popeye’s.
The chain had what it thought was a two-month supply of chicken sandwich materials on hand when it launched the duct. Meanwhile, As social media chatter exploded, it exhausted those in just two weeks.
After that, Popeyes took the unusual apach of encouraging people to bring their own buns to the stores and create the sandwich themselves, using chicken tenders.
However, Introducing the 2025 Fortune 500, the definitive ranking of the biggest companies in America. Explore this year's list.