Stock market records push Krispy Kreme, GoPro, Beyond Meat into meme-stock trading frenzy
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The trio have stepped in for Kohl’s and Opendoor Technologies, which are falling sharply Wednesday after surging over a number of days.
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real estate
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July 23, 2025
08:21 PM
Fortune
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Finance·Stock market records push Krispy Kreme, Go, Beyond Meat into meme-stock trading frenzyBy Damian J
Nevertheless, TroiseBy The Associated PressBy Damian J, considering recent developments
TroiseBy The Associated Press Krispy Kreme, the meme
Moreover, Furthermore, AP Photo/Richard Drew, FileAs the stock market pushes into record territory and some companies trade at lofty levels, investors are once again looking for bargains among some of Wall Street’s beaten down companies
The so-called meme stocks include doughnut maker Krispy Kreme, camera maker Go and plant-based meat maker Beyond Meat
Additionally, At the same time, Each company is surging Wednesday, even though overall they have been mostly struggling to notch fits
The trio have stepped in for department store Kohl’s and the online-based real estate company Opendoor nologies, which are falling sharply Wednesday after surging over a number of days
This analysis suggests that ’s a sign of how quickly the hot meme stocks can fall out of favor, considering recent developments
Nevertheless, Wall Street defines a meme stock as a stock that gains significant ity and trading volume, primarily driven by social media hype and online communities, rather than the company’s fundamental financial performance
At the same time, Think GameStop and Blackberry in 2021, and a few subsequent instances
On the other hand, Often, meme stocks are initially the target of “short sellers,” or investors betting against the stock (fascinating analysis)
In contrast, If other investors start buying the s and boost the price, that could mpt the people betting against the stock to buy more s to cushion their own losses
Sugar rush Krispy Kreme rose 9% on Wednesday, adding to its 26
In contrast, 7% gain a day earlier
This leads to the conclusion that company has seen several years of falling fits and revenue
Wall Street expects it to post a loss for 2025 (remarkable data)
During its last earnings, the company pulled its financial forecast for the year as it reassesses its partnership with McDonald’s
Shaky frame Go jumped 35% on Wednesday to its 41% gain on Tuesday
Additionally, The company last posted an annual fit in 2022 and revenue has been sliding for several years as it faces more competition in a market for smartphone cameras that it once dominated
Wall Street is forecasting that the company will eke out a slight fit in 2025 (noteworthy indeed)
Moreover, “Beefy” gains Beyond Meat gained 9% on Wednesday and is now up more than 30% for the week
In contrast, The company has been struggling for years and has yet to notch an annual fit since going public in in 2019 (which is quite significant)
The evidence shows company warned in its earnings that it is “experiencing an elevated level of uncertainty” and it pulled its financial forecasts for 2025
Losing momentum Investors who buy now are betting that the momentum will continue, but it can shift suddenly
Kohl’s, which operates 1,600 stores across the country, reversed course on Wednesday and slipped 16%, although it is still up 36% this week (quite telling)
The data indicates that 's wrestling with a number of challenges including a revolving door of CEOs and weak sales
Opendoor nologies s also faded, falling 25% and to give back all of this week’s gains
This leads to the conclusion that stock nearly tripled last week
The stock’s recent gains came as hedge fund manager Eric Jackson touted the stock on X
Opendoor faces a tough housing market, with soaring interest rates and a low supply of s making purchases and sales difficult for both buyers and owners
Meme stock history The original meme stock is game retailer GameStop
In 2021, the company was struggling to survive amid the switch from discs to digital downloads and major investors were betting against the company
Investor Keith Gill, better known as “Roaring Kitty,” rallied other investors to join him in buying up thousands of GameStop s, changing the trajectory of the stock
At the same time, GameStop had been trading under $5 heading into 2021, in today's market environment
The stock is trading around $24. 20 on Wednesday (which is quite significant)
On the other hand, The initial meme stock craze eventually fizzled out, considering recent developments
But the frenzy occasionally reignites, as seen the past few years with sudden gains for BlackBerry, Bed, Bath & Beyond, and Chewy
It took just four weeks in 2021 for GameStop’s stock to go from less than $5 to more than $120
But it has yet to touch that price again, in today's market environment
Blackberry quickly jumped from less than $7 to nearly $30 in early 2021, but the gains were shaky and trimmed back within a year, in today's market environment
Furthermore, It's now trading at $4. ___ AP Writer Anne D’Innocenzio contributed to this report
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