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Southwest Airlines sets a date for seat assignment launch, lays out new boarding order

July 21, 2025
02:00 PM
5 min read
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Southwest plans to start flying with seat assignments on Jan. 27, ending more than half a century of open seating.

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5 min read

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investment

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Published

July 21, 2025

02:00 PM

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CNBC

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moneystocksfinancialindustrialsconsumer discretionarymarket cyclesseasonal analysismarket

Re suggests that What's fascinating this is Southwest Airlines tickets with seat assignments will go on sale on July 29, the airline told CNBC

This analysis suggests that carrier plans to end its hallmark open-seating policy on Jan

Moreover, There will be eight boarding groups starting next year

In this articleLUV your favorite stocksCREATE FREE ACCOUNTA Southwest Airlines Boeing 737 airplane departs from Harry Reid International Airport as another airplane taxis in Las Vegas, Nevada, on March 15, 2025

Conversely, Kevin Carter | Getty Images News | Getty ImagesSouthwest Airlines passengers will fly in assigned seats for the first time on Jan. 27, the carrier told CNBC

Customers can start buying tickets with assigned seats on July 29

The move ends more than half a century of open seating on the airline, a policy that has set it apart from rivals for decades — along with two free checked bags

In contrast, Both things are changing as Southwest's leaders seek new revenue s to keep up with more fitable rivals

Moreover, Conversely, Southwest said in March that its host of initiatives would add $800 million to earnings before interest and taxes this year and $1, given current economic conditions. 7 billion in 2026

Nevertheless, The airline first announced it would end its open seating a year ago, but it had yet to set a date

This demonstrates that changes are part of Southwest's massive overhaul of its model

The carrier in March also said it would start charging many customers to check bags and announced new fare types this spring, in this volatile climate

Moreover, Top-tier customers are exempt from many of the new restrictions and fees

On the other hand, Southwest used computer models and tests to ensure the new policies wouldn't slow down boarding and would get planes back in the the money-making air quickly (which is quite significant). "We wanted to make sure that, as we designed a boarding construct that of paired well with assigned seating, that we were optimizing for efficiency, but also the second priority: balancing that with making sure that we're taking care of our most loyal customers, so tier members, cardholders and customers who buy our most premium ducts," Stephanie Shafer Modi, managing director of fares and ancillary ducts at Southwest, told CNBC, given current economic conditions. 27, the hallmarks of Southwest's open-seating policy — setting an alarm to secure a place in the boarding line, the A-B-C groups, the big stanchions marking off boarding order and the on-board scramble for a favorite seat — will be gone

Additionally, In contrast, That all will be replaced by eight boarding groups, based on seat selection, and other factors

The most loyal and biggest spenders will get on first, but seat location will determine boarding position (something worth watching) (noteworthy indeed)

Here's the order:The first two groups will include the top tiers of elite frequent flyers, and those with top classes of tickets, given current economic conditions

Groups three through eight will be for "Choice" and "Basic" ticketholders depending on their seat location, in today's financial world

Credit card holders and Rapid Rewards credit card members will board no later than Group 5 (something worth watching)

Moreover, There will be two queues

Read more CNBC airline newsAirport lounges, Europe and premium class are on the table, Southwest CEO saysTrump wants to bring manufacturing jobs back (which is quite significant)

The aviation industry can’t hire fast enoughWhy it’s getting even harder to get into airport loungesRecession in Row 33: Plane tickets are getting cheaper as domestic travel demand weakensThe airline didn't disclose prices for seat assignments as an add-on fee, which on rival airlines, can vary depending on route and demand (remarkable data)

Access to some seats will depend on the type of fare, and Southwest will sell standard seats, preferred seats and extra-legroom seats

Southwest has been busy reconfiguring its Boeing planes to include extra-legroom seating, considering recent developments. 200 aircraft are complete, or 25% of the fleet, a spokesman said

While those seats aren't on sale yet, the airline has been selling earlier boarding to customers before their flight, which would increase their chances of getting extra-legroom seats, in today's financial world

Southwest customers have shown that sitting together is a priority, Shafer Modi told CNBC, while acknowledging that it will look different with the new boarding cess. "I think that if families want that sense of control, they have the optionality to pick their seats through … our existing ducts that we're selling," she said. "We will try to do our best to make sure that families are seated together no matter how they buy a ticket

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