Snap Stock Is Jumping Today -- Is It a Buy Right Now?
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Snap Stock Is Jumping Today -- Is It a Buy Right Now?

Why This Matters

What's remarkable is Despite some bearish valuation pressures for the broader sector today, Snap (SNAP 5. 26%) stock is moving higher in Tuesday's trading. Nevertheless, The company's price was up...

July 22, 2025
01:55 PM
3 min read
AI Enhanced

What's remarkable is Despite some bearish valuation pressures for the broader sector today, Snap (SNAP 5. 26%) stock is moving higher in Tuesday's trading.

Nevertheless, The company's price was up 4, amid market uncertainty. However, 2% as of 1:30 p. At the same point in the daily session, the S&P 500 had dipped 0. 1%, and the Nasdaq Composite was down 0.

Moreover, Snap is getting a boost from new analyst coverage from Bernstein.

Nevertheless, The investment firm published a note on the company this morning that maintained a market perform rating on the stock and increased its one-year price target from $9 per to $10 per.

Furthermore, The firm's analysts said that it was becoming more difficult to identify ly underperformers in the internet sectors in light of current market conditions.

They also indicated that they were seeing solid performance metrics in the digital-advertising space that is central to Snap's sales and earnings. Image source: Getty Images.

Is Snap stock a buy right now. However, The -heavy Nasdaq Composite index's level has risen roughly 8% across 2025's trading, and Snap stock has been a significant underperformer.

Nevertheless, Even with today's pop, the company's price is still down roughly 4% this year. The company's sales increased 14% year over year to $1.

36 billion in this year's first quarter, and the daily active users (DAUs) on its platforms increased 9% year over year to reach 460 million.

While the posted a net loss of $140 million in the period, it marked a significant imvement over the roughly $305 million loss recorded in the prior-year period.

Unfortunately, Snap's user growth has largely been driven by additions outside the U. On the other hand, -- and its users in international typically monetize at lower levels. DAUs in the U.

Actually declined to roughly 99 million in Q1, down from 100 million in last year's fourth quarter.

Compared to other leading players in the social media industry, the company also appears to have relatively weak positioning in artificial intelligence (AI).

Meanwhile, With the stock continuing to trade at beaten-down prices, it wouldn't be shocking to see its valuation bound above current levels -- but investors also have stronger players in the sector to choose from.

Market analysis shows Author Keith Noonan is a contributing Stock Market Analyst at The Motley Fool covering publicly traded companies in nology, consumer goods, and other stock market sectors (fascinating analysis), amid market uncertainty.

Nevertheless, Prior to The Motley Fool, Keith worked as a copywriter and journalist covering the game and film industries. He holds a B, considering recent developments.

In English with a concentration in Creative Writing from Boston College. Furthermore, Fun fact: Keith loves to swim and has helped people from drowning on two occasions.

TMFNoons Keith Noonan has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.

FinancialBooklet Analysis

AI-powered insights based on this specific article

Key Insights

  • Earnings performance can signal broader sector health and future investment opportunities
  • Consumer sector trends provide insights into economic health and discretionary spending patterns

Questions to Consider

  • Could this earnings performance indicate broader sector trends or company-specific factors?
  • What does this consumer sector news reveal about economic health and spending patterns?

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