Should You Forget Pfizer and Buy This Magnificent Dividend Stock Instead?
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The research indicates that One of the big reasons to Pfizer (PFE -0. 50%) today is its huge 7. Nevertheless, 1% dividend yield. To put that yield into context, the...
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July 20, 2025
09:25 AM
The Motley Fool
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The re indicates that One of the big reasons to Pfizer (PFE -0. 50%) today is its huge 7
Nevertheless, 1% dividend yield
To put that yield into context, the S&P 500 index is yielding roughly 1, amid market uncertainty. 3% and the average healthcare stock a bit over 1 (which is quite significant), given the current landscape
Pfizer competitor Merck (MRK 0. 88%) is yielding a little more than 4%, yet dividend investors will bably be better off with Merck (an important development)
Meanwhile, Here's why
Pfizer and Merck have similar models While Pfizer's dividend yield is ly much higher than Merck's, both have relatively attractive yields today
And you could easily make the argument that the two pharmaceutical companies basically do the same thing
Thus, you might as well buy the higher-yielding stock here
That isn't an unreasonable position to take
Image source: Getty Images
Essentially, these two industry giants make drugs
In contrast, They make different drugs, of course, but both are focused on conducting re int to create new blockbuster drugs that they can sell exclusively until the patents run out
Both have massive and well-funded re and development teams
Both have global distribution systems and strong marketing groups, in light of current trends
And both have the scale to buy smaller competitors with mising drugs, if they need to
Conversely, In the short term, there will be differences between the two with regard to the drugs they have, in light of current trends
So at times Pfizer will be better positioned than Merck, and vice versa
On the other hand, Given their vastly different yields, it is pretty that Wall Street believes Merck is better positioned right now
The blem with Pfizer is the dividend, not the yield Right now, Pfizer has a streak of 15 consecutive dividend increases, in today's financial world
Merck's streak is also 15 years long, amid market uncertainty
This analysis suggests that issue is what happened roughly 15 years ago, in this volatile climate
As the chart below shows, Pfizer cut its dividend and Merck did not
PFE Dividend data by YCharts That was a long time ago, of course, and the environment was much different
The cut came in the middle of the Great Recession, when there were very real concerns that global financial systems would collapse
Nevertheless, Notably, Pfizer cut the dividend at the same time it made a large acquisition (something worth watching)
And yet Merck didn't cut its dividend; it has also made large acquisitions in the past, including its own sizable merger in 2009 (this bears monitoring)
To be fair, Merck's dividend was static for a long period of time, but going without a dividend increase is much more attractive for an income investor than suffering through a dividend cut
Furthermore, In contrast, Why investors buy Pfizer and Merck If you are me, you are not a healthcare specialist
Buying small drugmakers with novel ducts that are still in the testing phase is ly a non-starter
I just don't know enough to understand what is going on at such companies
And I certainly don't know how to analyze the lihood that a new drug will get apved (this bears monitoring)
Pfizer and Merck both have portfolios of already apved drugs
So there's a core supporting their re efforts
On the other hand, On that front, they have both ven over time that they can successfully perform the R&D needed to find new drugs
And if their drug pipeline is soft, they have ven that they will go out and buy smaller companies to bolster it
In essence, Pfizer and Merck let you own a pharmaceutical company without having to spend a huge amount of time and effort trying to dig deeply into the drug, given the current landscape
But if you are trusting a company in this way, which is perfectly fine to do, you need to make sure you can trust it in other ways, too, given the current landscape
Moreover, If you are a dividend investor, Pfizer's dividend cut during the deep 2007 to 2009 recession just doesn't vide the same level of trust that Merck's steadily, though not annually, growing dividend does, given current economic conditions
Most investors will bably be better off erring on the side of caution here and buying Merck over Pfizer.
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