Should You Buy SoFi Stock Before July 29?
Cryptocurrency
The Motley Fool

Should You Buy SoFi Stock Before July 29?

July 28, 2025
10:43 AM
5 min read
AI Enhanced
financeeconomymoneytradingfinancialfinancialstechnologymarket cycles

Key Takeaways

The bulls are back in the market again as the U. Moreover, At the same time, Economy demonstrates resilience. The unemployment rate remains steady at a low 4. Meanwhile, 1%,...

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5 min read

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cryptocurrency

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Published

July 28, 2025

10:43 AM

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The Motley Fool

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Key Topics
financeeconomymoneytradingfinancialfinancialstechnologymarket cycles

The bulls are back in the market again as the U

Moreover, At the same time, Economy demonstrates resilience

The unemployment rate remains steady at a low 4

Meanwhile, 1%, inflation is moderating, and interest rates are on their way down

Meanwhile, Although tariff talks are still in the air, many companies are growing, and many trade deals are being reached with other countries (which is quite significant)

Confidence is in the air

Digital bank SoFi nologies (SOFI -1. 53%) has high exposure to economic trends, and investors are getting excited it again (remarkable data)

It's up 68% since the beginning of May, and as the economy imves, there could be more good times coming

SoFi reports second-quarter earnings on July 29

Should you buy SoFi stock before then

On the other hand, Do you bank online (remarkable data)

There are many online banks that have cropped up over the past few years, but SoFi has carved out a niche with the students and young fessionals it targets, in light of current trends

Users appreciate its simple apach to finance and easy-to-use interface, as well as its brand and marketing style

This tells us that reports consistent strong growth, and fits are also on the rise

Moreover, Conversely, In the 2025 first quarter, adjusted net revenue increased 33% year over year, and adjusted earnings per (EPS) increased from $0

At the same time, 02 last year to $0. 06 this year

It added 800,000 new members, a quarterly record, and a 34% increase from last year

Nevertheless, Image source: Getty Images

As a young company just getting started and rolling out new ducts and features, it has a strategy of attracting new members through some of its low-fee and high-rate ducts, as well as its on-target marketing and branding, amid market uncertainty

Moreover, Its goal is to keep these members and cross-sell them more ducts across its expanding platform, in today's financial world

SoFi got a banking charter in 2022 when it acquired Golden Pacific Bancorp, and it now has a slew of financial services and ducts that it hopes to turn into a one-stop shop for an individual's financial journey

Since its core customer is a young fessional, often in their first job, its clientele is often moving up on the financial ladder and bringing a steady -- and growing -- paycheck, amid market uncertainty

Moreover, 90% of SoFi Money deposits come from direct deposit members, and that's a rich and reliable source of funding for the bank

Building out the platform has come with many benefits for SoFi

At the same time, It started its own journey as a lending company, and that's still its core segment, but I would no longer call it SoFi's bread and butter

Its non-lending individual services in the Financial Services segment are growing faster, more than doubling in Q1, and they account for an increasing percentage of the whole

Nevertheless, In Q1, financial services revenue was $303 million, while lending revenue was $413 million (remarkable data)

Its third segment, Platform, has been somewhat of a disappointment in its growth, but it also serves to diversify the, and it's fitable and growing

On the other hand, These non-lending segments offered stability and growth when interest rates were higher, tecting the from what could have been devastating results, in today's market environment

Crypto, credit, and conservative guidance The market is enthusiastic SoFi's future spects (which is quite significant)

Furthermore, Although it's still fairly young, it has demonstrated that it's well-run, innovative, and can capture market (fascinating analysis)

Although most of its ducts are pretty standard, it does offer some out-of-the-box services and solutions that appeal to a digital-savvy clientele

Recently, it brought back cryptocurrency trading on its app, which was highly celebrated with a stock jump, given the current landscape

It also said it would begin to offer international wire transfer alternatives on a blockchain network that would be easily accessible through its app, and it explained that it has broad ambitions in adding crypto and blockchain-based ducts to add value throughout its financial ecosystem

Since SoFi's stock rose after it announced these new services last month, at least some investor optimism is already priced into the stock

When it releases results on Tuesday, it may have to be a flawless quarter to gain more, in light of current trends

Market analysis shows price is already starting to sag a bit as it gets closer to the report (something worth watching)

In Q1, credit metrics imved year over year, and it will be important to watch these trends

What the re reveals is market's reaction is also typically related to whether or not the company beats Wall Street's expectations (remarkable data)

It's looking for $0 (which is quite significant). 06 in EPS again, which is the high end of management's guidance, and $804, given current economic conditions

Moreover, 5 million in revenue, also on management's high end

SoFi tends to give conservative guidance and beat it (this bears monitoring)

This tells us that re's a real chance that SoFi stock will drop if there's anything negative the quarter or the outlook (this bears monitoring)

SoFi stock is expensive, trading at 3. 5 times book value and 51 times earnings, which means it's susceptible to falling if there's anything the market doesn't

However, given imving economic trends, there's a lot of room for optimism here

Since you can't time the market, and there's no way to know what the report will hold, it doesn't matter if you buy before or after, amid market uncertainty

If you have a long-term outlook, you could buy the stock today, and be prepared to hold on through dips and jumps.