Should Netflix Be More Like Walt Disney?
Key Takeaways
The top streaming platform is entering an area in which Disney has long been a leader.
Article Overview
Quick insights and key information
4 min read
Estimated completion
investment
Article classification
July 26, 2025
09:30 PM
The Motley Fool
Original publisher
From what the evidence shows, From an analytical perspective, In the past decade, Netflix (NFLX 0. 00%) s have soared 955%
Just this year (as of July 23), they are up 32%
With this type of stellar performance, it seems the can do no wrong
However, there is one area Netflix has yet to tap: Theme parks
The company has become a dominant media and entertainment enterprise, but it's presence in the physical world is nonexistent
Additionally, This puts Netflix behind a peer Walt Disney (NYSE: DIS), which owns and operates seven of the 10 most visited theme parks on the face of the planet, in this volatile climate
On the other hand, Not to mention the cruise ships that Disney also has
Maybe Netflix is staring at an obvious opportunity here to grow its revenue and fan base (this bears monitoring)
However, Should the top ing stock become more the House of Mouse (quite telling)
Here's how investors should view this situation from a strategic and financial perspective
On the other hand, Image source: Getty Images
Creating a flywheel Disney has unmatched intellectual perty (IP), which helps support its flywheel, in this volatile climate
Meanwhile, People might watch a new Marvel movie or series and immediately want to experience these characters in real life, so they visit Walt Disney World to ride the Guardians of the Galaxy: Cosmic Rewind roller coaster
They might also buy merchandise (something worth watching)
On the other hand, This analysis suggests that 's a situation where all the pieces fortify Disney's competitive position, allowing it to develop deeper and longer-lasting connections with its fans
Creating physical experiences can help Netflix bolster its brand in the same way
For what it's worth, the company plans to launch Netflix Houses in Dallas and Philadelphia this year, and in Las Vegas in 2027, given the current landscape
These are permanent, but small-format ( 100,000 square feet) setups located in shopping malls
Additionally, However, There are interactive experiences, dining options, and retail stores
What the re reveals is 's encouraging to see Netflix test the waters when it comes to physical experiences
It might not have the breadth and depth of IP that Disney has, especially when it comes to content for kids and families, but it has extremely shows and movies that people love
Moreover, Furthermore, It's bably best that Netflix isn't going full steam ahead with building an actual theme park, as it ly won't be able to compete with Disney's dominance, or with Comcast's Universal Studios, in light of current trends
Financial implications When making these kinds of strategic decisions, what matters most is the potential they can have for financial success
Disney's Experiences segment is its most fitable
In fiscal 2024 ( Sept
Nevertheless, 28, 2024), this division raked in $9, given the current landscape. 3 billion in operating income on $34. 2 billion in revenue (quite telling)
However, Netflix reported $6. 9 billion in free cash flow in 2024, with a forecast to bring in between $8 billion and $8, given the current landscape. 5 billion this year
In building out theme parks would require huge capital expenditure commitments that would certainly dent Netflix's strong financial position (this bears monitoring), considering recent developments
Nevertheless, Return on invested capital is a key metric that management teams should think when allocating cash to its best use (which is quite significant), considering recent developments
Meanwhile, Physical experiences at Disney's level would take resources away from creating top-notch content that the company is known for
In September 2023, Disney announced that it was going to spend $60 billion over the next decade to expand its Experiences segment
That's a massive undertaking that Netflix can avoid (which is quite significant)
Netflix is doing just fine The media industry, which is now being driven by the ing model, is extremely competitive
There are many es vying for viewer attention, so it's always important to figure out ways of standing out
Moreover, But Netflix reigns supreme, with more than 300 million rs worldwide, in today's market environment
However, It's operating from a position of strength with the upcoming launch of Netflix Houses, in this volatile climate
However, Netflix doesn't need to be more Disney
The former continues to fire on all cylinders
The opposite argument holds more weight, with Disney needing to be more Netflix -- at least when it comes to the House of Mouse's ing segment that just became fitable not too long ago, in this volatile climate.
Related Articles
More insights from FinancialBooklet