Shares of Ray-Ban maker EssilorLuxottica jump 6% on reported Meta stake in AI push
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Meta and EssilorLuxottica first struck up a partnership in 2019, producing two generations of Ray-Ban Meta smart glasses.
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investment
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July 9, 2025
09:28 AM
CNBC
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Meta has reportedly taken a minority stake in Ray-Ban maker EssilorLuxottica
The investment, if confirmed, indicates Meta's growing inroads into wearable nology
Meta and EssilorLuxottica first struck up a partnership in 2019, ducing two generations of Ray-Ban Meta smart glasses
Smart Ray-Ban Glasses, on June 16, 2024, in Caen, Normandy, France
Nurphoto | Getty Imagess of Ray-Ban maker EssilorLuxottica almost 6% on Wednesday on reports that Meta has taken a minority stake in the company amid growing appetite for AI-powered wearable devices
Meta reportedly bought a stake in EssilorLuxottica worth around 3 billion euros ($3. 51 billion) at the current market price and is considering further investments that could expand its to 5%, Bloomberg reported Tuesday, citing unnamed sources familiar with the matter
Meta declined to when ed by CNBC while EssilorLuxottica did not immediately respond
EssilorLuxottica s were up 5. 8% by 10:25 a
The investment, if confirmed, indicates Meta's growing inroads into wearable nology — a key priority for CEO Mark Zuckerberg — and an opportunity for the company to build out its own hardware duct line
Meta and EssilorLuxottica first struck up a partnership in 2019, ducing two generations of Ray-Ban Meta smart glasses
The initial version debuted in 2021 but it was with the second generation model, released in 2023, that the duo saw greater success
The latter version comes equipped with the Meta AI voice assistant and includes features that, when tethered to a smartphone, lets users identify city landmarks, get recipes when looking at ingredients and record and send voice messages on WhatsApp and Messenger
EssilorLuxottica CEO Francesco Milleri said in February the companies have sold 2 million pairs of the Meta Ray-Ban glasses since late 2023, and that he aimed to increase annual duction to 10 million units by the end of 2026
The two companies said last month that they also plan to release versions of their AI-powered smart glasses under the Oakley and Prada brands. — CNBC's Salvador Rodriguez and Jonathan Vanian contributed to this report.
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