Sequel Tampon Inks Partnership With Indiana Fever Before WNBA All-Star

SportsMoneySequel Tampon Inks Partnership With Indiana Fever Before WNBA All-StarByAllison Smith, Contributor

Forbes contributors publish independent expert analyses and insights

More bathroom in Gainbridge Fieldhouse, of the Fever and Indiana Pacers

Sequel Tampons Sequel tampon founders Amanda Calabrese (COO) and Greta Meyer (CEO) set out to change the game in women’s healthcare and feminine ducts, particularly, in a design and market that had been largely untouched for more than 80 years

Thus, it is no surprise that an innovative company that has exploded onto the market and transformed a much needed duct would pair and partner with the WNBA’s Indiana Fever

The Fever moved former general manager Lin Dunn to a senior advisor role and named Amber Cox as COO and GM

These calculated risks seemed to be paying off for the Fever despite battling injuries so far this season, as the team just won the WNBA’s Commissioner’s Cup 74-59

The Fever defeated last year’s winners and the current top of the WNBA standings the Minnesota Lynx, even without Clark on the floor

MINNEAPOLIS, MINNESOTA - JULY 1: The Indiana Fever players and coaches pose for a photo with the

NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Matt Krohn/Getty Images)Getty Images It was no surprise that when Sequel announced their partnership with the WNBA’s most watched team that it generated a new level of buzz for the company

In the partnership which includes working with Sequel ambassador Hull, Sequel will be in Gainbridge Fieldhouse, the of the Fever and the NBA’s Indiana Pacers

According to Calabrese this was an exciting move meant to show all women the superiority of their duct

She said, “A huge component of this partnership is that we’re going to be available in all of the fan bathrooms in Gainbridge Fieldhouse, so not just the best athletes but the best fans

A huge part of this is showing our future customers that if this duct works for your role models who are pushing it to the limit and testing this duct in very critical moments, it will work for you in whatever you need to accomplish. ” Play Puzzles & Games on Forbes | Frase ByForbes™Unscramble The Anagram To Reveal The PhrasePlay NowPinpoint By LinkedinGuess The CategoryPlay NowQueens By LinkedinCrown Each RegionPlay NowCrossclimb By LinkedinUnlock A Trivia LadderPlay Now In addition to being in Gainbridge Fieldhouse, Sequel has a spotlight game on July 13th against the Dallas Wings, a much anticipated match-up between Clark and this year’s No. 1 overall draft selection in UConn’s Paige Bueckers

This was intentionally chosen as it is held a week before the All-Star game which is hosted by Indianapolis and Gainbridge Fieldhouse this year

Calabrese said the game will include, “We have a bunch of really cool branded surprises throughout the game, but it’s also an amazing opportunity for us to sample with Fever fans that are going to be able to try us out in the bathroom

They’re going to be able to participate in some fun game moments, but then when they’re leaving the stadium, they’ll get some Sequel tampons to take with them. ” Sequel Journey from Inception to Signing with the FeverSequel Tampons co-founders Amanda Calabrese and Greta Meyer pose for a picture together

Sequel Tampons Sequel co-founders Calabrese and Meyer met at Stanford where they both used their Engineering degrees and former athlete experiences to locate a gap in the market that needed to be addressed

Calabrese said, “Seven out of 10 women report not trusting their tampon, and so we wanted to understand why

There’s a lot of discussion around discomfort and dryness, but also leakage

We determined that the issues were because of the shape and construction of tampons

Calabrese said co-founder and CEO Meyer was instrumental in this stage, “It was years of patience with re and development and having an incredible engineering team led by my co-founder Greta Meyer

She was able to find some of the best tampon engineers in the world as well as advisors that worked in everything from the testing that we would need to do for FDA ance, all the way through to at scale manufacturing

Sequel continued to grow and now uses its online store where customers can buy packs of tampons directly or enroll in a subscription based service, as well as the power of social media to market and sell their tampons

Particularly, the co-founders have found found success on TikTok, “We’re available on TikTok shop where we see a ton of traction

Duct discovery is amazing on TikTok shop because it’s an amazing chance for us to get to tell new customers our story in a really fun way,” stated Calabrese

All of this momentum has led to Sequel to create an exclusive partnership with Stanford Athletics, Audi Field in Washington, DC, to the NWSL’s Washington Spirit, DC United, and USL’s DC Power, and now the Indiana Fever

Pairing with the Fever and with Sequel ambassador Hull will pay off in dividends claimed Calabrese, “Our association with one of the most watched and loved fessional sports teams in the world is, I just don’t have words for what that can mean for a small, for us. ” She continued, “When you partner with an organization the Indiana Fever, that is a commitment to go deep with an organization, and a lot of our effort is focused on just making this partnership the most successful collaboration possible

But we are always looking for other opportunities, especially in places where we can impact the female fan experience

Because on the side of things, women who watch sports, those are women that we know will resonate with our story

They have some connection to sports, moving their bodies, understanding critical moments, and having role models in women’s sports. ” me for more women’s sports content and news on X, LinkedIn, and Instagram

Editorial StandardsRes & PermissionsLOADING PLAYER.