Sean “Diddy” Combs’s business empire collapse: Dormant fashion brand, failed Hulu series, and relinquished control of alcohol brands
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Before Combs was arrested and charged, his major business ventures had collapsed.
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investment
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July 2, 2025
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Fortune
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Finance·Sean "Diddy" CombsSean “Diddy” Combs’s empire collapse: Dormant fashion brand, failed Hulu series, and relinquished control of alcohol brandsBY Jonathan Landrum Jr
BY The Associated PressBY Jonathan Landrum Jr
BY The Associated PressBefore Combs was arrested and charged, his major ventures had collapsed
Richard Shotwell/Invision/APSean “Diddy” Combs has been acquitted of the most serious charges in his federal sex trafficking trial, but that doesn’t mean the once-celebrated music mogul will see his empire restored
Combs, 55, who is one of the most influential figures in hip-hop history, was acquitted Wednesday of racketeering conspiracy and sex trafficking charges but convicted on stitution offenses
Secutors painted a dark portrait of the mogul, with witnesses taking the stand to allege a pattern of violence and detail drug-fueled sex parties he reportedly called “freak-offs” or “hotel nights. ” Combs was convicted of flying people around the country, including his girlfriends and paid male sex workers, to engage in sexual encounters, a felony violation of the federal Mann Act
He could still be sentenced to prison for as long as a decade
Here’s a closer look at how Combs’ portfolio and public image have crumbled under the weight of the allegations
What has happened to Combs’ empire
Before Combs was arrested and charged, his major ventures had collapsed: He stepped down and later fully divested from Revolt TV, which was founded in 2013
The network offered a mix of gramming focused on hip-hop culture, R&B music, social justice and documentaries
He also reportedly lost a Hulu reality series deal and saw his once-iconic fashion brand Sean John vanish from Macy’s shelves
After surveillance footage surfaced last year showing Combs physically assaulting singer Cassie, his then-girlfriend, in 2016, consequences mounted: New York City revoked his ceremonial key, Peloton pulled his music, Howard University rescinded his honorary degree and his charter school in Harlem cut ties
Last year, Combs settled a legal dispute with Diageo, relinquishing control of his lucrative spirits brands, Ciroc and DeLeón
While many of his ventures have unraveled, his music catalog — for now — remains intact
Where does Combs’ music stand
Bad Boy Records may be synonymous with 1990s icons The Notorious B. , Faith Evans, Ma$e, and 112, but Combs kept the label relevant before his arrest with high-file releases
In 2023, Combs dropped “ The Love Album: Off the Grid,” which was his first solo studio album in nearly two decades, and Janelle Monáe released her critically acclaimed ject “ The Age of Pleasure ” through Bad Boy
Both albums earned Grammy nominations, with Monáe’s effort recognized in the prestigious record of the year category
Ahead of the “The Love Album” release, Combs made headlines by returning Bad Boy publishing rights to several former artists and songwriters, years after he was criticized for how he handled their contracts
Bad Boy Records remains operational, but the label has been significantly shaken by Combs’ legal firestorm and it hasn’t announced any major upcoming releases
Last week, a surprise EP called “Never Stop” released by his son, King Combs, and Ye (formerly Kanye West), showed support for the embattled mogul
The ject was released through Goodfellas Entertainment
Bad Boy Records remained active through 2022, backing Machine Gun Kelly’s “Main Sellout” under the Bad Boy umbrella
He was a ducer on MTV’s reality television series “Making the Band,” and “Making His Band,” launching the careers of artists the girl group Danity Kane and male R&B group Day 26
Could Diddy’s fortune be at risk
Combs has been sued by multiple people who claim to have been victims of physical or sexual abuse
He has already paid $20 million to settle with one accuser, his former girlfriend Cassie
Most of those lawsuits, though, are still pending
It isn’t how many, if any, will be successful, or how much it will cost Combs to defend himself in court
Combs and his lawyers have denied all the misconduct allegations and dismissed his accusers as out for a big payday
Federal secutors had informed the court that if Combs is convicted, they would seek to have him forfeit any assets, including perty, “used to commit or facilitate” his crimes
It was not immediately ing the verdict how secutors would ceed or whether asset forfeiture would be part of a sentence imposed by the judge
How is Diddy’s music faring on ing
Despite the legal turmoil surrounding Combs, his music catalog remains widely available on major ing platforms including Spotify, Apple Music and Amazon Music
None of the ers have publicly addressed whether they plan to adjust how his music is
Interestingly, Combs’ music saw a roughly 20% boost in U
Ing between April and May 2025, his biggest monthly spike this year, according to Luminate
The numbers jump coincided with key moments in the trial, including testimonies from Cassie and Kid Cudi
However, there was a slight drop-off with a 5 to 10% decrease in June compared to the previous month’s s
Ing makes up a fraction of an artist’s revenue and is calculated through a complicated cess called “. ” Most artists see very little pay from digital services
What happened to other es Sean John
Sean John, founded in 1998, has gone largely dormant, with its presence disappearing from major retailers Macy’s
There are no signs of a relaunch on the horizon
In 2023, Combs launched Empower Global, an online marketplace designed to uplift Black-owned es and strengthen the Black dollar
He positioned the platform as a modern-day “Black Wall Street,” backing it with a reported $20 million of his own investment
The platform debuted with 70 brands and planned to expand by onboarding new Black-owned es each month, aiming to feature more than 200 by year’s end
However, as 2023 came to a close, several brands cut ties with Empower Global
It was reported that some cited disappointing performance and growing concerns over the misconduct allegations surrounding Combs
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