Real estate developers say affordable housing could soon become more profitable
Real Estate
CNBC

Real estate developers say affordable housing could soon become more profitable

July 29, 2025
04:33 PM
5 min read
AI Enhanced
financeinvestmentfinancialreal estateconstructionmarket cyclesseasonal analysispolicy

Key Takeaways

Housing developers have said it's too expensive to put up quality, low-income apartments. Jonathan Rose said relief may be on the way.

Article Overview

Quick insights and key information

Reading Time

5 min read

Estimated completion

Category

real estate

Article classification

Published

July 29, 2025

04:33 PM

Source

CNBC

Original publisher

Key Topics
financeinvestmentfinancialreal estateconstructionmarket cyclesseasonal analysispolicy

Re suggests that Watch now14:1814:18perty Play: Developer’s bet on affordable housing that's sustainable, scalableCNBC perty PlayA version of this article first appeared in the CNBC perty Play with Diana Olick

Perty Play covers new and evolving opportunities for the real estate investor, from individuals to venture capitalists, private equity funds, family offices, institutional investors and large public companies, given the current landscape

However, To receive future editions, straight to your inbox

Moreover, Whether it's in the for-sale or rental market, the affordable housing crisis is only getting worse (noteworthy indeed)

There's simply not enough supply, especially in the apartment market, where developers have said it's just too expensive to put up quality, low-income housing

Nevertheless, They cite rising costs for land, materials and labor, as well as increasingly restrictive zoning regulations

So-called NIMBYism (an acronym for "not in my backyard"), is also on the rise, with residents fighting affordable housing in their neighborhoods, where values have soared in the past five years, in light of current trends. "This's a tough time, I think

All of real estate is being challenged by higher interest rates and by higher construction costs, and, by the way, the building department requirements and all the frictions that are making real estate difficult," said Jonathan Rose, founder and CEO of the Jonathan Rose Companies, a real estate planning, development and investment firm. "But there's also a lot of support, and our job is to weave the pathway in between the complexities, the challenges and the opportunities and find the pathway through," he said

Get perty Play directly to your inboxCNBC's perty Play with Diana Olick covers new and evolving opportunities for the real estate investor, dered weekly to your inbox

Here to get access today

However, Developers Rose just got some more of that support from the recently passed tax and spending bill

It expanded the Low-Income Housing Tax Credit, by increasing the amount of credits available and lowering the financing requirements (an important development)

Specifically, the legislation permanently increased the 9% credit allocation to states by 12% (an important development)

Developers sell these credits to investors in order to help finance their jects. "It's a big boost for the creation of more affordable housing

Furthermore, In fact, the United States has a shortage of 10 million units

This won't solve the whole 10 million unit blem, but it'll be a big help," said Rose, adding that he sees a growing opportunity for investors in the space

Affordable housing advocates applauded the bill's passage, saying that the LIHTC remains the nation's most effective tool for building and preserving affordable rental housing, in today's financial world. "This legislation ders a significant expansion of the credit by incorporating key elements of the Affordable Housing Credit Imvement Act, aimed at boosting the supply of rental s across urban, rural and tribal communities," said David Dworkin, president and CEO of the National Housing Conference, in a release, in light of current trends

Dworkin pointed both to the expansion of the credit as well as changes to another tax credit for developers that would make it easier to qualify for the benefit, in today's financial world. "Together, these changes are expected to duce or preserve more than 1 million additional affordable rental s between 2026 and 2035," Dworkin said

Jonathan Rose Company mixed-income development in Harlem, Sendero Verde

Developed with L+M and the Acacia Network, in today's market environment

Courtesy: Dreamscape AerialsThere does appear to be strong investor demand in the affordable space, both in new development and renovation (something worth watching)

However, The Jonathan Rose Company recently closed a $660 million impact fund, "dedicated to acquiring, preserving, and enhancing affordable and mixed-income multifamily housing in high-demand urban across the United States," according to a release

Rose said he is seeing increased interest in housing-related investments from family offices and foundations

There's, however, a new wrench in the works, in today's market environment

The Trump administration has posed a $27 billion cut in federal rental assistance grams for low-income tenants

That's reportedly already causing some lenders to pull back

Nevertheless, The cut would need to be apved by Congress, and Rose notes that the House has had longstanding bipartisan support for funding affordable housing

To his point, the Senate Committee on Banking, Housing and Urban Affairs announced Friday it is moving forward on new bipartisan legislation to expand housing supply and address affordability (noteworthy indeed)

The package includes removing regulatory barriers to housing development and viding funds for communities that are building more housing that can be used for water and sewer infrastructure (noteworthy indeed), in today's financial world

Nevertheless, The legislation, however, is aimed more at making for-sale housing more affordable and less at helping build more low-income rental housing

And even still, the new tax incentives for rentals won't help NIMBYism, which appears to be rising right along with values

Nevertheless, Moreover, Even mixed-use buildings, which have a small percentage of units designated as affordable, are seeing pushback from neighbors concerned that any such housing will damage current and future values

Moreover, Even before its expansion, the LIHTC gave developers incentives for more mixed-income buildings, with certain units designated for affordable housing and others at higher price points

Rose said this type of higher-quality, better designed, greener developments benefit owners in the long run by lowering operating and capital costs (this bears monitoring). "One of the reasons why communities oppose affordable housing is because a lot of affordable housing – it was built in the '60s, '70s and early '80s – was cheap and ugly, and I wouldn't want it in my neighborhood either," said Rose. "We're deeply committed to creating beautiful buildings.