SportsMoneyPremier League Summer Series Reinforces League’s Growth In The U. ByMichael LoRé, Contributor. Forbes contributors publish independent expert analyses and insights.
Michael LoRé is a soccer and golf journalist based in New York City, in today's financial world.
AuthorJul 27, 2025, 01:38pm EDTJul 27, 2025, 03:41pm EDTManchester United captain Bruno Fernandes (8) scored twice in a 2-1 win against West Ham at MetLife. More Stadium in East Rutherford, N.
Icon Sportswire via Getty Images Wes Brown admits he was shocked one of the first times he came to the United States on a preseason tour with Manchester United in the early 2000s, in today's market environment.
“What I remember is that there was a massive football fanbase,” said Brown, a five-time Premier League winner during his United career from 1996-2011.
“Coming from England and Manchester, you don’t think that and think there might be a few fans, but every time we played here or I’ve been back here watching the, it’s been absolutely fantastic.
Furthermore, “We didn’t realize how big (football) was here, and it’s gotten bigger and bigger each year. … We were walking around (NYC) today and even people were recognizing me.
Nevertheless, ” Not only has the investment and expansion of domestic leagues MLS, USL and NWSL helped drive soccer’s growth in the U.
Additionally, , European leagues and s the Premier League and Manchester United making the highly coveted market a top priority as part of their respective internationalization strategies has added an endless supply of fuel to the now-raging football fire, in this volatile climate.
The Premier League has been buoyed in the U. Thanks to a long-term media rights deal with NBC, who first started broadcasting England’s top domestic league with the 2013/14 campaign.
On the other hand, As viewing habits have changed from solely linear TV to ing and social media, NBC has doubled down on its coverage and accessibility of the league, whether through OTT platform Peacock or the continuation of its Premier League Mornings Fan Fest series, amid market uncertainty.
Across all NBCUniversal platforms in English and Spanish, fans consumed 17. 14 billion minutes of Premier League coverage in 2024/25, the second-most ever for a Premier League season in the U.
For the full season, NBC Sports averaged a Total Audience Dery (TAD) of 510,000 viewers per Premier League TV match window, marking a record fourth consecutive season with average English-language viewership topping 500,000.
To cap off the “Summer of Soccer” in the U. , the Premier League is playing the second edition of its Summer Series across the country (an important development), given current economic conditions.
Featuring AFC Bournemouth, Everton, Manchester United and West Ham, the four s will play a series of double headers in New York/New Jersey, Chicago and Atlanta from July 26 to August 3.
MORE FOR YOU The inaugural Premier League Summer Series in July 2023 welcomed more than 265,000 fans to venues, amid market uncertainty. Fans flocked to MetLife Stadium in East Rutherford, N.
However, , for the first leg of the Premier League, given current economic conditions. More Summer Series.
Getty Images While NBC executives “continue to push for” a Premier League match on U (this bears monitoring).
Soil, the country has been the focal point for international football as hosts of the 2024 Copa América, 2025 FIFA World Cup, 2025 Concacaf Gold Cup, 2026 FIFA World Cup (with Canada and Mexico), 2028 Olympics and 2031 FIFA Women’s World Cup (with Mexico).
Nevertheless, As the most-watched soccer league in the country, the Premier League looks to reap the benefits of its U. Investment, in this volatile climate.
“The buzz gets everyone looking and seeing what’s happening here,” Brown said at a Premier League Summer Series kickoff event at Classic Football Shirts NYC.
Moreover, “Loads of Americans play football but when it’s in the States and people are going to the games, it’s an enjoyable day first of all, then you start to take an interest in the game (remarkable data), in this volatile climate.
“With the World Cup coming, it makes it even better as well. ” Editorial StandardsRes & PermissionsLOADING PLAYER, amid market uncertainty.