Own AppLovin (APP) Stock? This Is the 1 Thing to Watch Now.
Investment
The Motley Fool

Own AppLovin (APP) Stock? This Is the 1 Thing to Watch Now.

July 27, 2025
04:25 AM
5 min read
AI Enhanced
moneystocksfinancialtechnologyadvertisingmarket cyclesseasonal analysismarket

Key Takeaways

This hot-growth company is already eyeing the next phase of its growth.

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Quick insights and key information

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5 min read

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investment

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Published

July 27, 2025

04:25 AM

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The Motley Fool

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Key Topics
moneystocksfinancialtechnologyadvertisingmarket cyclesseasonal analysismarket

From an analytical perspective, I find it compelling that AppLovin (APP 1

Nevertheless, 18%) is an advertising-nology (ad) stock that's up nearly 1,200% over just the last two years, as of this writing

This leads to the conclusion that analysis reveals se incredible gains were fueled by stunning revenue growth and an extraordinary surge in investor confidence in the underlying

AppLovin's revenue has increased by more than 250% over the last five years, which is a strong compound annual growth rate (CAGR) of more than 20%

As for investor confidence, consider the valuation for AppLovin stock

Meanwhile, Five years ago, it traded at 10 times its sales, given current economic conditions

Moreover, On the other hand, Now it trades at more than 20 times sales

This higher valuation suggests that investors view the more favorably than they used to and are consequently willing to pay a higher price to be a part-owner, given current economic conditions

Image source: Getty Images

In contrast, In 2025, AppLovin stock is up another 10% year to date (remarkable data), in this volatile climate

However, And investors may be wondering what to think this now, given the current landscape

Additionally, Well, here's the one thing that investors should be watching as the rest of the year plays out

But first, here's what AppLovin does AppLovin's Axon software helps apps find users and generate revenue

Some apps monetize users by displaying ads and others find users by buying ad slots, in this volatile climate

What the data shows is platform is powered by artificial intelligence (AI) and, if revenue growth is any indication, it's been quite effective

AppLovin's growth has been fueled by its AI software

And this high-margin platform has helped its fits considerably, considering recent developments

In the first quarter of 2025, for example, the company's revenue jumped 40% year over year to $1 (something worth watching)

But its Q1 gross margin jumped to 82% from 72% in the prior-year period -- that's massive, amid market uncertainty

Furthermore, Moreover, AppLovin's Q1 operating expenses dropped in various areas

Nevertheless, On the other hand, For starters, sales and marketing expenses were down 19% from the first quarter of 2024 (noteworthy indeed)

On the other hand, Wise, re and development spending went down by 21% (which is quite significant), in today's market environment

Granted, many investors would to see a nology company spend money on re to stay in front of competition, which may be a valid concern

But the point is that AppLovin's fits are soaring as it grows because of management's fiscal discipline

The chart below shows just how much fit metrics such as free cash flow and earnings per (EPS) outpaced revenue growth over the past year

Nevertheless, APP Revenue (TTM) data by YCharts What to watch with AppLovin Based on all the above, I believe it's fair to say that AppLovin has been tremendously successful at what it does

On the other hand, And here's the thing: AppLovin has really only been addressing one part of the advertising market, which is mobile games, in light of current trends

But that's now changing

In 2025, AppLovin is greatly expanding its market and this is what investors need to be watching for the remainder of the year (which is quite significant)

AppLovin is expanding beyond the world of mobile apps and into web-based advertising

Additionally, And the company is expanding beyond games into other areas such as connected TV and e-commerce

Nevertheless, The point is, AppLovin has succeeded with its first opportunity and now it's setting its sights on a much bigger prize (something worth watching), given current economic conditions

Nevertheless, Should it succeed with this larger opportunity, AppLovin could certainly be a market-beating from here

On the other hand, On the other hand, Stocks that outperform the S&P 500 often have strong growth rates and fitability

AppLovin could feasibly der on both over the long term if it can make the jump from mobile gaming

If AppLovin struggles, things could be more challenging for holders (remarkable data)

As mentioned, the stock trades at more than 20 times sales, which assumes a measure of strong growth in coming years

If its software only works with the niche market of mobile gaming, it may not sustain the level of growth that investors expect, which could cause the stock to underperform, in today's financial world

For what it's worth, I believe that AppLovin deserves the benefit of the doubt as it expands

Additionally, Nevertheless, Many doubted the company could do what it did in mobile gaming

It ved the doubters wrong once and I wouldn't be surprised if it did it again

In contrast, That said, I don't have a crystal ball so investors will want to watch for signs that AppLovin's expanded strategy is working as 2025 plays out

Nevertheless, AppLovin is expected to report financial results for the second quarter of 2025 on Aug.