Advanced ➔ Results Nutella with your Corn Flakes. This cereal giant’s stock rallies on word of a $3 billion deal.
Deal would reportedly value cereal maker WK Kellogg at double its market valuePublished: July 9, 2025 at 5:06 p.
ETResizeListen(2 min)The Italian maker of Ferrero Rocher and Nutella is reportedly looking at buying WK Kellogg Co. Photo: AFP/Getty ImagesWK Kellogg Co.
, the maker of Corn Flakes, Froot Loops and other iconic cereals, grabbed investors’ attention late Wednesday after a report that the privately owned Italian maker of Ferrero Rocher and Nutella has set its sights on the company, which has struggled to find its footing amid changes in food preferences.
Citing people familiar with the negotiations, the Wall Street Journal reported late Wednesday that Ferrero is closing in on a deal to buy WK Kellogg KLG for $3 billion, with details possibly ironed out as soon as this week.
WK Kellogg has a market cap of $1. 5 billion, and around $570 million in debt. The Author Claudia AssisClaudia Assis is a San Francisco-based reporter for MarketWatch. Her on Twitter @ClaudiaAssisMW.
Show Conversation (0) Back To TopCopyright © 2025 MarketWatch, Inc. All rights reserved.
Terms of Use DPrivacy NoticeCookie Notice MarketWatchCustomer Center UsNewsroom RosterVirtual Stock ExchangeMarketWatch GuidesCopyright PolicyManage NotificationsCancel My SubscriptionCompanyDow JonesCode of ConductCorrectionsRes & LicensingDigital Self ServiceYour Ad ChoicesCorporate SubscriptionsAccessibilityDow Jones NetworkThe Wall Street JournalBarron'sInvestor's DailyBigChartsFinancial News Londonrealtor.
ComMansion GlobalDow Jones Smart MoneyIntraday Data vided by FACTSET and subject to terms of use. Historical and current end-of-day data vided by FACTSET. All quotes are in local exchange time.
Real-time last sale data for U. Stock quotes reflect trades reported through Nasdaq only. Intraday data delayed at least 15 minutes or per exchange requirements.