Nutella with your Corn Flakes? This cereal giant’s stock rallies on word of a $3 billion deal.

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Deal would reportedly value cereal maker WK Kellogg at double its market valuePublished: July 9, 2025 at 5:06 p

ETResizeListen(2 min)The Italian maker of Ferrero Rocher and Nutella is reportedly looking at buying WK Kellogg Co

Photo: AFP/Getty ImagesWK Kellogg Co. , the maker of Corn Flakes, Froot Loops and other iconic cereals, grabbed investors’ attention late Wednesday after a report that the privately owned Italian maker of Ferrero Rocher and Nutella has set its sights on the company, which has struggled to find its footing amid changes in food preferences

Citing people familiar with the negotiations, the Wall Street Journal reported late Wednesday that Ferrero is closing in on a deal to buy WK Kellogg KLG for $3 billion, with details possibly ironed out as soon as this week

The Author Claudia AssisClaudia Assis is a San Francisco-based reporter for MarketWatch

Her on Twitter @ClaudiaAssisMW

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