Advanced ➔ Results Earnings ResultsNike’s outlook wakes up its stock. But execs still see a long road to full recovery.
Sneaker maker says it has made ‘surgical’ price increases in response to tariffs, but plans to rely less on China for ductionLast d: June 27, 2025 at 6:35 a. ETFirst Published: June 26, 2025 at 4:33 p.
ETResizeListen(4 min)A view of the Nike booth during Fanatics Fest NYC 2025 at New York’s Javits Center on June 21.
Photo: Getty ImagesAfter a few years of weaker demand and misreading sneaker trends, Nike Inc. Executives late Thursday were cautious on the year ahead.
But for now, management’s forecast for the fiscal first quarter was enough for investors to pile back in to the stock. s of the athletic-gear maker NKE jumped 9.
1% toward a four-month high in Friday’s premarket, after management’s first-quarter sales forecast wasn’t as bad as expected, even as executives warned of bigger efforts to unwanted sneakers and an extra $1 billion in costs from U.
Tariffs that it will try to offset. the Author Bill PetersBill Peters is a Los Angeles-based MarketWatch reporter who covers earnings. Show Conversation (0)Copyright © 2025 MarketWatch, Inc.
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