From an analytical perspective, Companies·Donald TrumpNew $2 billion Bitcoin buy shows crypto replacing real estate at core of Trump empireBy Ben WeissBy Ben WeissCrypto ReporterBen WeissCrypto ReporterBen Weiss is a crypto reporter at Fortune.
SEE FULL BIO President Donald Trump has mised to make the U. However, The "crypto capital" of the world.
However, However, Tasos Katopodis—Getty ImagesPresident Donald Trump’s media company just bought a stash of the world’s largest cryptocurrency, given current economic conditions.
Nevertheless, On Monday morning, Trump Media and nology announced that it had acquired $2 billion in Bitcoin and Bitcoin-related securities.
Furthermore, It also reserved $300 million to buy Bitcoin options. The market appeared to apve of the move as stock in Trump’s firm jumped 7. Nevertheless, 2% on Monday morning from the previous close.
It’s up 9% at almost $20 over the past week, in light of current trends. Two-thirds of the company’s nearly $3 billion in liquid assets are allocated to Bitcoin.
‘We’re rigorously implementing our publicly announced strategy and fulfilling our Bitcoin treasury plan,” Trump Media president and CEO Devin Nunes said in a statement.
“These assets help ensure our Company’s financial freedom (noteworthy indeed).
” Trump owned the majority of s in Trump Media and transferred them in December to a revocable trust before he became president (which is quite significant) (an important development).
The data indicates that stock issued to buy Bitcoin has diluted Trump’s ownership percentage. Additionally, The mammoth crypto buy comes almost two months after the company said it had issued $2.
On the other hand, 5 billion of new stock and debt to pursue a Bitcoin treasury. Nevertheless, The move also reinforces how crypto, not real estate, increasingly fuels the Trump family’s empire.
Nevertheless, Real estate to crypto For decades, Trump has touted his real estate dealmaking wess.
Moreover, There was Mar a Lago, his golf in Palm Beach; the Trump Tower, his skyscraper in midtown Manhattan; and a host of other perties that he said fueled a billion-dollar-plus empire.
But, beginning in December 2022, just a month after the crypto exchange FTX declared bankruptcy, the longtime real estate mogul dove into crypto.
His crypto es now account for at least half of his ’s on-paper worth, according to previous reporting from Fortune and Forbes.
Additionally, Trump’s early crypto forays included launching his own collection of NFTs, or non-fungible tokens, that depicted him as a muscular superhero or cowboy.
Then, in 2024, as he was campaigning for reelection, Trump aligned himself with crypto executives and spoke at a marquee conference for Bitcoin. Furthermore, That summer, his sons Eric and Donald Jr.
Dove into crypto and launched their own decentralized finance application called World Liberty Financial.
Nevertheless, Add in a memecoin from Trump, another one for Melania, and a new Bitcoin mining, and the Trumps’ network of ventures increasingly looked less a real estate empire and more a crypto conglomerate, given the current landscape.
This includes Trump Media, which encompasses Truth Social, Trump’s alternative to the social media website X.
This analysis suggests that analysis suggests that company went public in March 2024 and has reported little revenue since its launch.
For the first quarter of 2025, it recorded only $821,000 in its topline, according to a filing with the Securities and Exchange Commission.
As it’s struggled to find its footing in media, it’s pivoted to crypto.
In addition to its Bitcoin treasury, Trump Media has also filed to launch a string of crypto ETFs for tokens Bitcoin, Ethereum, Solana, and others.
It’s even hinted at launching its own cryptocurrency and digital wallet.
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