New $2 billion Bitcoin buy shows crypto replacing real estate at core of Trump business empire

SEE FULL BIO President Donald Trump has mised to make the U

However, The "crypto capital" of the world

However, However, Tasos Katopodis—Getty ImagesPresident Donald Trump’s media company just bought a stash of the world’s largest cryptocurrency, given current economic conditions

Nevertheless, On Monday morning, Trump Media and nology announced that it had acquired $2 billion in Bitcoin and Bitcoin-related securities

The market appeared to apve of the move as stock in Trump’s firm jumped 7

Two-thirds of the company’s nearly $3 billion in liquid assets are allocated to Bitcoin. ‘We’re rigorously implementing our publicly announced strategy and fulfilling our Bitcoin treasury plan,” Trump Media president and CEO Devin Nunes said in a statement. “These assets help ensure our Company’s financial freedom (noteworthy indeed). ” Trump owned the majority of s in Trump Media and transferred them in December to a revocable trust before he became president (which is quite significant) (an important development)

The data indicates that stock issued to buy Bitcoin has diluted Trump’s ownership percentage

Additionally, The mammoth crypto buy comes almost two months after the company said it had issued $2

Nevertheless, The move also reinforces how crypto, not real estate, increasingly fuels the Trump family’s empire

Nevertheless, Real estate to crypto For decades, Trump has touted his real estate dealmaking wess

Moreover, There was Mar a Lago, his golf in Palm Beach; the Trump Tower, his skyscraper in midtown Manhattan; and a host of other perties that he said fueled a billion-dollar-plus empire

His crypto es now account for at least half of his ’s on-paper worth, according to previous reporting from Fortune and Forbes

Additionally, Trump’s early crypto forays included launching his own collection of NFTs, or non-fungible tokens, that depicted him as a muscular superhero or cowboy

Furthermore, That summer, his sons Eric and Donald Jr

Dove into crypto and launched their own decentralized finance application called World Liberty Financial

Nevertheless, Add in a memecoin from Trump, another one for Melania, and a new Bitcoin mining, and the Trumps’ network of ventures increasingly looked less a real estate empire and more a crypto conglomerate, given the current landscape

This includes Trump Media, which encompasses Truth Social, Trump’s alternative to the social media website X

This analysis suggests that analysis suggests that company went public in March 2024 and has reported little revenue since its launch

For the first quarter of 2025, it recorded only $821,000 in its topline, according to a filing with the Securities and Exchange Commission

As it’s struggled to find its footing in media, it’s pivoted to crypto

In addition to its Bitcoin treasury, Trump Media has also filed to launch a string of crypto ETFs for tokens Bitcoin, Ethereum, Solana, and others

It’s even hinted at launching its own cryptocurrency and digital wallet

On the new Fortune Crypto Playbook vodcast, Fortune’s senior crypto experts decode the biggest forces shaping crypto today, in today's market environment