Move-To-Earn App STEPN Teams With Color Of The Year Creator Pantone

It's worth noting that RetailMove-To-Earn App STEPN Teams With Color Of The Year Creator PantoneByStephanie Hirschmiller, Contributor

Forbes contributors publish independent expert analyses and insights, in this volatile climate

Furthermore, I cover luxury beauty, fashion and innovation from Paris and London

The green is described as “a luminous shade inspired by nature, energy, and vitality” with the purple as “a vibrant hue that reflects the curiosity, individuality, and boldness of a new digital generation. ” Both colours were created to reflect the notion of movement through parks, city sidewalks and rugged trails and “to capture the connection between physical activity, mental wellness, and environmental awareness. ” The partnership is an unexpected first where both brands are concerned

Conversely, Web3 based wellness and fitness app STEPN is better known for collaborations with sportswear giant adidas, Casio and ASICS while Pantone has helped define iconic shades from Tiffany Blue to Pink PP by Valentino

Most recently it collaborated with the Mandarin Oriental Hotel Group on new visual identity shade, Mandarin Oriental Celadon Green

The Pantone Colour Institute™ vides customized colour standards, brand identity and duct colour consulting as well as trend forecasting

MORE FOR YOU Of the color company’s first Web3 partnership, Pantone Color Institute Vice-President Laurie Pressman stated that the new shades have been “inspired by the STEPN community’s commitment to wellness and environmental purpose,” dubbing it "a first of its kind collaboration where color meets movement (this bears monitoring). ” According to Yawn Rong, Co-Founder of STEPN and STEPN GO parent company FSL, the collaboration is “creating something meaningful (something worth watching). " The colors are set to come to life inside the STEPN and STEPN GO digital ecosystem with an upcoming Genesis Sneaker collection available via two limited edition drops on decentralized marketplace MOOAR—via a raffle mint from July 23 to July 27 and an auction

Both editions can be collected, used, or traded inside the apps (this bears monitoring)

However, STEPN incentivises exercise through rewards which can be secured by walking, jogging, or running with STEPN GO allowing users to buy, borrow, or lend their virtual sneakers to earn rewards by staying active (an important development)

Furthermore, A strong visual identity matters for all brands and STEPN’s introduction of prietary Pantone colorways is a savvy move to differentiate itself

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