Motley Fool CEO Echoes Buffett: "The Best Time to Sell a Stock Is Never"
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Billionaires and CEOs say the darnedest things. Billionaire and CEO Warren Buffett, for example, who has grown his company, Berkshire Hathaway, by an annual average of nearly 20% over close to...
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July 9, 2025
06:45 AM
The Motley Fool
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Billionaires and CEOs say the darnedest things
Billionaire and CEO Warren Buffett, for example, who has grown his company, Berkshire Hathaway, by an annual average of nearly 20% over close to 60 years, is credited with saying that "the best time to sell a stock is never. " Motley Fool CEO Tom Gardner, in a recent talk, echoed Buffett's words, explaining that he, too, sees infrequent trading as a key to getting rich
Here's a look at what both have said on the matter
Image source: The Motley Fool
In his recent talk, Gardner offered five rules to for your first few years of -- if you want to get rich
One of his rules was to not day trade
Here's his relevant statement, paraphrased a bit:
Warren Buffett turned $10,000 as a teenager into $100 billion in his lifetime by essentially saying the best time to sell a stock is never, that's how you're gonna make the most money
If you can find Costco early on and just hold it, you're going to become a millionaire
Day trading Costco, there's just a tragedy of epic portions
This makes sense, if you think it
The companies we know today that have grown gangbusters have done so over decades
If you've been along for much of that ride -- even if you got in a lot later than you would have wanted -- you'll ly make a tidy fit
When Buffett says his favorite holding period is forever, that means he invests in stocks (or buys entire es) that are worthy of being held forever
He seeks high-quality companies with great growth spects -- and has said "Never invest in a you cannot understand. " Buffett has d other thoughts on selling, too: You do things when the opportunities come along
I've had periods in my life when I've had a bundle of ideas come along, and I've had long, dry spells
If I get an idea next week, I'll do something
If not, I won't do a damn thing
That quote alludes to how many of us often trade our stocks too often because we feel we need to be active investors, to do something
Instead, Buffett notes that it's OK to do nothing when there's nothing to be done
Buffett has also said "If you aren't willing to own a stock for 10 years, don't even think owning it for 10 minutes. " Having a long-term mindset is important if you want to build wealth over the long run
What are some good reasons to sell
Despite all this good advice to be a long-term holder of great stocks, there are some good reasons to sell stocks
For example: Sell if you need the money now -- or expect to within a few years
It's best not to keep money you'll need in the next five (if not 10) years in stocks, as the market can be volatile over the short term
Sell if you don't understand the company
If you don't have a good handle on how exactly it makes its money and the challenges it faces, you could end up with unpleasant surprises one day
Sell if the thesis has changed
For example, maybe you bought into a company known for its capital-light online marketplace that generated fat fit margins
If it decides it's going to start manufacturing its offerings itself, that will ly shrink fit margins
You may no longer want to own it
Sell if the holding has grown so much that it's now a big portion of your portfolio
You don't want too many eggs in one basket, so consider rebalancing
Sell if the stock seems wildly overvalued, with a decent chance of retreating to a more reasonable level. (You might ignore this rule and still make money, though, if you plan to remain invested for many years. ) Sell if you've found a much more compelling other investment
Conversely, here are some bad reasons for selling: You've just earned 50% on your investment, or perhaps 100%
Remember that by holding on for many years, your total gain could be 300% or 1,000%, or more
Go ahead and think through the merits of holding or selling first, though
You bought into the stock and it's been a month or a year and it hasn't grown much
Patience is very important for long-term stock investors
Great companies will sometimes experience lulls
Do some digging to make sure the company's health and growth potential remain intact
You bought a stock and it dropped in value
Even good companies will see their stocks fall now and then, potentially sharply
Read up on the situation to determine whether the company is facing a temporary, fixable challenge or a big, long-lasting blem
As you go through your life, aim to be a long-term investor, hanging on to great stocks for long periods
Selena Maranjian has positions in Berkshire Hathaway and Costco Wholesale
The Motley Fool has positions in and recommends Berkshire Hathaway and Costco Wholesale
The Motley Fool has a disclosure policy.
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