McDonald’s Snack Wrap Return Feeds Wall Street Fast Food Optimism As Stock Gets Goldman Upgrade
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McDonald’s enjoyed a $5 billion rally upon the return of the fan favorite Snack Wrap.
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July 10, 2025
01:48 PM
Forbes
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McDonald’s Snack Wrap Return s Wall Street Fast Food Optimism As Stock Gets Goldman UpgradeByDerek Saul, Forbes Staff
Derek Saul has covered for the Forbes news team since 2021
AuthorJul 10, 2025, 01:48pm EDTToplineEnthusiasm for McDonald’s resurrection of the fan favorite Snack Wrap made it all the way to Wall Street, as s of McDonald’s rose after one minent firm upgraded its rating for the fast food giant
The Snack Wrap is back after nearly a decade, much to Wall Street's delight
Getty ImagesKey FactsThe Snack Wrap, which features a chicken tender, lettuce, cheese and ranch dressing in a small flour tortilla, returned to McDonald’s franchises nationwide Thursday, nearly a decade after leaving the nationwide in 2016
Investors joined in on the fanfare, as McDonald’s stock climbed 2%, far outpacing the S&P 500’s 0. 3% gain, by midafternoon Thursday, hitting a three-week high of more than $300 per
Catalyzing the rally was Goldman Sachs analysts commemorating the Snack Wrap’s comeback by upgrading their rating on McDonald’s stock from neutral to a buy
McDonald’s is “firmly committed to market gains through duct and marketing innovation (including return of snack wraps),” the Goldman group led by Christine Cho wrote in a Thursday note to clients
That’s how much market value McDonald’s added Thursday
That’s equivalent to 1. 7 billion Snack Wraps sold at $2
Key BackgroundMcDonald’s is by far the most valuable publicly traded restaurant company by market capitalization and sales, with more than 43,000 locations worldwide as of March
The Chicago-based hamburger hawker announced June 3 it would bring back Snack Wraps
Goldman is not alone on Wall Street in its excitement for the Snack Wrap, as UBS analyst Dennis Geiger wrote to clients last month “ innovation” including the “benefit from Snack Wraps” should give a “notable” boost to second-half sales for McDonald’s
The Snack Wrap jolt is much needed, as McDonald’s has reported negative same-store sales growth in three of the last four quarters, a worrisome trend considering the company hadn’t posted a negative reading in that metric since 2020
Consensus analyst forecasts call for 2. 5% same-store sales growth for McDonald’s most recent quarter, according to FactSet, which would be the strongest reading since 2023
TangentMcDonald’s headed a strong day for restaurant stocks, as fellow fast food or fast-casual chains Cava, Chipotle, Shake Shack, Wendy’s and Taco Bell parent Yum
Brands, all enjoyed at least 1% advances
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