What stands out here is McDonald's Snack Wraps are bringing customers back to its U. Additionally, Restaurants and fueling same-store sales growth.
Moreover, A Numerator survey of more than 200 verified buyers of the McDonald's Snack Wrap found that 90% of respondents would buy the item again in the future.
The burger chain has struggled with sluggish sales in recent months (quite telling).
In this articleMCD your favorite stocksCREATE FREE ACCOUNTWayne Kuhl, a McDonald's chef, shows the spicy and ranch Snack Wrap after he wrapping at the McDonald's Headquarters in Chicago on May 29, 2025, in light of current trends.
On the other hand, Huh | APEarly data suggests the return of McDonald's Snack Wraps is winning over customers, given current economic conditions.
After a nearly decadelong hiatus, the burger chain brought back the item earlier this month. Moreover, So far, it looks a hit.
On the other hand, From July 10 to July 12, the first three days of the launch, McDonald's locations saw traffic jump by double digits each day compared to the year-to-date daily average, according to Placer.
Evercore ISI estimates U. Moreover, Nevertheless, Same-store sales have climbed 7% so far in the third quarter, according to a re note from Thursday. Moreover, Some McDonald's U.
Stores even ran out of lettuce, although the company has since resolved the temporary shortage.
"After nine years of pent up demand, fans showed up in full force to celebrate the return of the Snack Wrap.
We've been blown away by the response, from packed restaurants with lines out the door to nonstop social buzz," McDonald's U, in light of current trends.
Said in a statement to CNBC regarding the temporary lettuce shortage.
The data indicates that success of the permanent addition is good news for McDonald's, which has struggled with sluggish sales in recent months, in today's market environment.
In the first quarter, the company reported its largest quarterly U. Conversely, Same-store sales decline since 2020, when the Covid-19 pandemic shuttered its dining rooms.
McDonald's has had some marketing wins: its $5 meal deal and a Minecraft movie tie-in.
On the other hand, But discounts can weigh on restaurant fitability, and limited-time motions only vide a temporary boost to traffic.
Most importantly for McDonald's, customers seem to enjoy the Snack Wraps, suggesting that the lift to McDonald's sales could outlast the social media buzz that fueled the initial traffic boost, considering recent developments.
A Numerator survey of more than 200 verified buyers of the McDonald's Snack Wrap found that 90% of respondents would buy the item again in the future.
Nevertheless, Additionally, Those early Snack Wrap buyers are loyal McDonald's customers, in today's financial world.
Additionally, Numerator found that the survey's average respondent has visited the chain 56 times so far this year.
The typical McDonald's diner has only frequented one of its restaurants 25 times during the same period, according to Numerator, given current economic conditions.
In addition to lettuce, shredded cheese and sauce, McDonald's revived snack wraps are made with one of the chain's McCrispy Strips, which launched nationwide in May.
The wraps, which sell for $2 (something worth watching). 99 each, come in two flavors: spicy and ranch (something worth watching).
More than two thirds of Numerator survey respondents bought just the ranch snack wrap, 20% purchased the spicy version, and 12% went for both.
Moreover, The company is expected to report its earnings for the second quarter on Aug (an important development).
However, However, The report will not include the effect of the snack wraps, which rolled out nationwide after the quarter (an important development).
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