McDonald’s is launching an adult Happy Meal—and a new shake designed to go viral

The company will resurrect the characters of McDonaldland, including Birdie, Hamburglar, and Mayor McCheese, starting Aug. 12

A grownup version of the Happy Meal will also be offered

Grimace’s return to McDonald’s was a viral hit

Now the company is bringing back a gaggle of characters from its past

For the first time in 20 years, McDonald’s plans to incorporate Ronald McDonald, Grimace, Birdie, Hamburglar, Mayor McCheese, and the Fry Friends (a.k.a. the Fry Guys) into its marketing

Still MIA are Officer Big Mac, Captain Crook (basically a Hamburglar for the Filet-O-Fish), and Ronald’s Dog Sundae

Starting Aug. 12, the chain will launch the McDonaldland Meal, an adult Happy Meal of s featuring either a Quarter Pounder with Cheese or 10-piece Chicken McNuggets, fries, a collectible souvenir, and the new Mt

McDonaldland Shake, which features a mystery flavor the company is encouraging diners to figure out

It’s a marketing push that could appeal to both Gen Z and Gen X. “Over the past few years we’ve seen how fans flock to our characters, everyone from Grimace to the Hamburglar

But many, especially the new generation, don’t know that’s just the tip of the iceberg,” said Jennifer “JJ” Healan, McDonald’s vice president of U.S. marketing, brand, content & culture. “It’s a chance for us to give fans a new, modern way to experience this magical world.” The meals will include one of six collectible tins that include postcards, stickers, and more, each inspired by the different characters

It’s also launching a line of McDonaldland merchandise, ranging from luggage to shirts and hats

The line is made in collaboration with Pacsun and will be available on Aug. 12

Another line with Away goes on sale Aug. 18

Explore this year's list.