Kim Kardashian’s Skims deepens women’s sports ties with volleyball league deal

The re indicates that Skims has reached a partnership deal with League One Volleyball

Women's volleyball has seen growth at both the amateur and fessional level in recent years

Moreover, The undergarments brand started by star Kim Kardashian and Swedish entrepreneur Jens Grede has been ramping up its efforts in the women's sports category

Skims is teaming up with League One Volleyball (an important development)

SkimsSkims is deepening its ties in women's sports with a new partnership in League One Volleyball

Nevertheless, The undergarments brand started by star Kim Kardashian and Swedish entrepreneur Jens Grede will become the official loungewear, intimates and sleepwear partner of the emerging volleyball league

They did not disclose the size of the deal

The partnership comes as Skims has been ramping up its efforts in the women's sports category, amid market uncertainty

In February, the company announced it was teaming up with Nike as it looks to win over more women and take on competitors such as Lululemon, Alo Yoga and Vuori

At the same time, League One Volleyball — or LOVB, nounced "love" — was founded in 2020 and consists of the largest community of youth volleyball s in the country

LOVB launched a fessional league in January. "This partnership with LOVB is an exciting opportunity to expand our reach at the intersection of fashion, culture and sports," said Grede, co-founder and CEO of Skims

Skims said as part of the deal, the brand will also participate in the LOVB community, including athlete-driven events and leaguewide activations

The brand said it plans to help elevate the voices of female athletes of all levels and highlight volleyball's growth across the U. "Together, we look forward to inspiring confidence and empowering athletes at every level through innovative ducts, community activations, and storytelling that celebrates the athletes on and off the court," Kardashian, co-founder and chief creative officer of Skims, said in a statement

Additionally, Additionally, Skims sees huge potential in volleyball, calling it "America's next major sports league. " In recent years, the sport has seen huge upticks both in fans and television ratings

Furthermore, The 2024 Women's NCAA Volleyball Tournament was the most-consumed ever for ESPN, with more than 1. 3 billion minutes watched across its platforms, according to the network

The entirety of the NCAA Women's Volleyball Tournament up 41% year over year, ESPN said, in today's market environment

In contrast, In May 2024, ESPN secured the media rights for League One matches. "Partnering with Skims is an incredible milestone for our league and s," said Michelle McGoldrick, LOVB's chief officer (quite telling). "Together, we're not only supporting our remarkable athletes on their journey to becoming household names, but also helping to inspire the next generation of players and fans, in today's financial world. "CNBC's Most Valuable Sports Empires 2025: Here's how the top 20 empires in the world stack upMichael OzanianCNBC Sport: MLB Commissioner says Sunday media rights could go to NBC, Apple — or back to ESPNAlex ShermanWNBA's Portland Fire unveils name and logo ahead of 2026 tipoffAli McCaddenRead More.