Keurig Dr Pepper to buy Dutch coffee company JDE Peet's in $18 billion deal
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Keurig Dr Pepper to buy Dutch coffee company JDE Peet's in $18 billion deal

Why This Matters

After its planned acquisition of Dutch coffee company JDE Peet's, Keurig Dr Pepper will split its beverage and coffee units into two separate U.S.-listed firms.

August 25, 2025
07:30 AM
2 min read
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POLAND - 2024/12/08: In this photo illustration, the Keurig Dr Pepper company logo is seen displayed on a smartphone screen.

(Photo Illustration by Piotr Swat/SOPA Images/LightRocket via Getty Images)Sopa Images | Lightrocket | Getty ImagesKeurig Dr Pepper will acquire Dutch coffee and tea company JDE Peet's in a roughly $18 billion deal that could give a boost to the U.S.

giant's struggling coffee , the two companies said Monday.The deal was first reported by the Wall Street Journal.Keurig Dr Pepper will pay JDE Peet's holders 31.85 euros ($37.3) per in cash, representing a 33% premium on the Dutch's firm's 90-day volume-weighted average stock price, which represents a total equity purchase of 15.7 billion euros ($18.4 billion).

JDE Peet's will, meanwhile, pay out a previously declared dividend of 0.36 euros per prior to the deal closing.The takeover is expected to generate $400 million in cost synergies over three years.JDE Peet's was up 17.18% at 08:30 a.m.

London time (03:30 E.T.).Keurig Dr Pepper, which owns brands such as Dr Pepper, 7Up, Snapple and Green Mountain Coffee, has seen shrinking sales at its U.S.

coffee division, down 0.2% to $900 million in the second quarter due to a decline in the shipments of its single-serve coffee pods and Keurig coffee makers.Keurig Dr Pepper has been looking to raise its appeal with thrifty shoppers who prefer to drink their coffee at , while also venturing into cold coffee offerings in a bid to attract the Starbucks and Dunkin clientele.ing the JDE Peet's acquisition, Keurig Dr Pepper intends to split up its beverage and coffee units as two separate, U.S.-listed companies at the earliest opportunity.

Such a step would effectively unwind the 2018 merger between Keurig and Dr Pepper Snapple, which at the time created the third-largest beverage company in North America with roughly $11 billion in annual revenues.After the division, the resulting coffee company is anticipated to turn $16 billion in combined annual net sales and will be led by current Keurig Dr Pepper Chief Financial Officer Sudhanshu Priyadarshi.The beverages firm is, meanwhile, expected to have $11 billion in annual net sales and will be helmed, upon separation, by incumbent Keurig Dr Pepper CEO Tim Cofer.JDE Peet's CEO, Rafael Oira, will stay in his post to helm the Dutch coffee company until the acquisition closes.— CNBC's Victor Loh contributed to this report

FinancialBooklet Analysis

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Key Insights

  • Merger activity often signals industry consolidation and potential valuation re-rating for similar companies
  • Financial sector news can impact lending conditions and capital availability for businesses

Questions to Consider

  • Does this M&A activity signal industry consolidation or strategic repositioning?
  • Could this financial sector news affect lending conditions and capital availability?

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