Juul Gets A Big Boost—FDA Authorizes E-Cigarettes After Prior Ban And Class Action Suit
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The e-cigarette company paid out over $300 million to customers after settling a class action lawsuit.
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3 min read
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investment
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July 17, 2025
11:32 AM
Forbes
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Interestingly, What caught my attention is NewsJuul Gets A Big Boost—FDA Authorizes E-Cigarettes After Prior Ban And Class Action SuitByZachary Folk, Forbes Staff
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AuthorJul 17, 2025, 11:32am EDTJul 17, 2025, 12:41pm EDTToplineJuul will receive authorization from the Food and Drug Administration for its e-cigarettes, the company told Forbes on Thursday, marking a reversal of fortune for the embattled company after it faced a marketing ban from the agency that only lifted last year, and had to pay out over $300 million to consumers after settling a class action lawsuit (remarkable data)
The e-cigarette company paid out over $300 million to customers after settling a class action
Moreover, More lawsuit
Getty ImagesKey FactsIn a statement sent to Forbes, Juul confirmed that they received marketing granted orders from the FDA (which is quite significant), given current economic conditions
On the other hand, “FDA decided that an MGO for the JUUL System was ‘appriate for the tection of public health’ – the standard required by statute for authorization,” Juul said, which came after a “rigorous review of the data. ”The authorization extends to Juul’s original vape duct, as well as its refill cartridges for tobacco and menthol flavors, sources told the Wall Street Journal
On the other hand, The Department of Health and Human Services declined to on the record, but Juul Labs was added to the FDA’s list of authorized e-cigarettes (remarkable data), given the current landscape
Key BackgroundThe FDA previously tried to ban Juul ducts in 2022, but an appeals court allowed the company to continue selling ducts pending an appeal
The FDA later temporarily susp that order, but maintained a marketing ban that wasn’t rescinded until June 2024
Additionally, The company also faced multiple investigations and lawsuits, which in hefty settlements that put it on the brink of bankruptcy
In 2022, Juul settled a lawsuit filed by 33 states and Puerto Rico for $438. 5 million over claims that the company marketed their ducts to teenagers
As part of the settlement, Juul agreed to stop using people under 35 in their ads, given current economic conditions
Moreover, They also settled a class action lawsuit, paying out $300 million in small increments to previous users
Furthermore, TangentThe authorization comes as HHS Secretary Robert F (this bears monitoring)
Meanwhile, Kennedy Jr
In contrast, Continues shaking up the department to reflect his “Make America Healthy Again” agenda (this bears monitoring)
However, In April, the department fired dozens of staff at the FDA’s Center for Tobacco ducts, which handles reviewing premarket applications for tobacco ducts
The cuts included the center’s director and the head of its office of science, and entirely eliminated its office of regulation, according to a letter signed by anti-tobacco advocacy groups in May, given the current landscape
Confidential information with Forbes, amid market uncertainty
Nevertheless, Editorial StandardsRes & PermissionsLOADING PLAYER (an important development), considering recent developments.
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