Advanced ➔ Results Is Amazon’s Prime Day sale losing its appeal. Some early data suggest shoppers are spending less this year.
Amazon’s Prime Day event has expanded to four days, but some signs point to a lack of consumer enthusiasm this yearPublished: July 10, 2025 at 4:52 p.
ETResizeListen(4 min)Amazon’s Prime Day event launched on Tuesday and runs through Friday. Photo: AFP via Getty ImagesAmazon expanded its annual Prime Day sales event this year to four days from two.
But now that the event is up and running — it started Tuesday and runs through Friday — there may be signs it’s losing some of its bargain-hunting appeal among consumers.
Momentum Commerce, a marketing and nology outfit that works with companies selling their ducts on Amazon AMZN, said its clients saw a 41% sales decline for the first day of this year’s Prime Day versus the first day of the event in 2024.
And Numerator, a consumer data company, noted that the per-order spending for this year ($57. 12) was slightly lower than last year ($60. 03), based on initial sales.
The Author Charles PassyCharles Passy covers a variety of topics, includingpersonal finance, food, entertainment and anything and everything and quirky.
He also writes the Weekend Sip column, which covers wine, spirits and beer. In his spare time, he obsesses where to find the perfect slice of New York-style pizza. Him on Twitter @CharlesPassy.
James RogersJames Rogers is a Financial Columnist for MarketWatch. Show Conversation (0)Back To TopCopyright © 2025 MarketWatch, Inc. All rights reserved.
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