Is Amazon’s Prime Day sale losing its appeal? Some early data suggest shoppers are spending less this year.
Key Takeaways
Amazon’s Prime Day event has grown to four days, but some signs point to a lack of consumer enthusiasm this year.
Article Overview
Quick insights and key information
2 min read
Estimated completion
investment
Article classification
July 10, 2025
08:52 PM
MarketWatch
Original publisher
Advanced ➔ Results Is Amazon’s Prime Day sale losing its appeal
Some early data suggest shoppers are spending less this year
Amazon’s Prime Day event has expanded to four days, but some signs point to a lack of consumer enthusiasm this yearPublished: July 10, 2025 at 4:52 p
ETResizeListen(4 min)Amazon’s Prime Day event launched on Tuesday and runs through Friday
Photo: AFP via Getty ImagesAmazon expanded its annual Prime Day sales event this year to four days from two
But now that the event is up and running — it started Tuesday and runs through Friday — there may be signs it’s losing some of its bargain-hunting appeal among consumers
Momentum Commerce, a marketing and nology outfit that works with companies selling their ducts on Amazon AMZN, said its clients saw a 41% sales decline for the first day of this year’s Prime Day versus the first day of the event in 2024
And Numerator, a consumer data company, noted that the per-order spending for this year ($57. 12) was slightly lower than last year ($60. 03), based on initial sales
The Author Charles PassyCharles Passy covers a variety of topics, includingpersonal finance, food, entertainment and anything and everything and quirky
He also writes the Weekend Sip column, which covers wine, spirits and beer
In his spare time, he obsesses where to find the perfect slice of New York-style pizza
Him on Twitter @CharlesPassy
James RogersJames Rogers is a Financial Columnist for MarketWatch
Show Conversation (0)Back To TopCopyright © 2025 MarketWatch, Inc
Terms of Use DPrivacy NoticeCookie Notice MarketWatchCustomer Center UsNewsroom RosterVirtual Stock ExchangeMarketWatch GuidesCopyright PolicyManage NotificationsCancel My SubscriptionCompanyDow JonesCode of ConductCorrectionsRes & LicensingDigital Self ServiceYour Ad ChoicesCorporate SubscriptionsAccessibilityDow Jones NetworkThe Wall Street JournalBarron'sInvestor's DailyBigChartsFinancial News Londonrealtor
ComMansion GlobalDow Jones Smart MoneyIntraday Data vided by FACTSET and subject to terms of use
Historical and current end-of-day data vided by FACTSET
All quotes are in local exchange time
Real-time last sale data for U
Stock quotes reflect trades reported through Nasdaq only
Intraday data delayed at least 15 minutes or per exchange requirements.
Related Articles
More insights from FinancialBooklet