Instagram's map feature spurs user backlash over geolocation privacy concerns
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Instagram’s new map feature is causing concern among some users who worry that it will expose their location to others without their consent.
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3 min read
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investment
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August 8, 2025
12:12 AM
CNBC
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In this articleMETA your favorite stocksCREATE FREE ACCOUNTNurphoto | Nurphoto | Getty ImagesThe launch of an Instagram feature that details users' geolocation data illicited backlash from social media users on Thursday.Meta debuted the Instagram Map tool on Wednesday, pitching the feature as way to "stay up-to-date with friends" by letting users their "last active location." The tool is akin to Snapchat's Snap Map feature that lets people see where their friends are posting from.Although Meta said in a blog post that the feature's "location sharing is off unless you opt in," several social media users said in posts that they were worried that was not the case."I can't believe Instagram launched a map feature that exposes everyone's location without any warning," said one user who posted on Threads, Meta's micro-blogging service.Another Threads user said they were concerned that bad actors could exploit the map feature by spying on others."Instagram randomly updating their app to include a maps feature without actually alerting people is so incredibly dangerous to anyone who has a restraining order and actively making sure their abuser can't stalk their location online…Why," said the user in a Threads post
Instagram chief Adam Mosseri responded to the complaints on Threads, disputing the notion that the map feature is exposing people's locations against their will."We're double checking everything, but so far it looks mostly people are confused and assume that, because they can see themselves on the map when they open, other people can see them too," Mosseri wrote on Thursday. "We're still checking everything though to make sure nobody s location without explicitly deciding to do so, which, by the way, requires a double consent by design (we ask you to confirm after you say you want to )."Still, some Instagram users claimed that that their locations were being d despite not opting in to using the map feature."Mine was set to on and d with everyone in the app," said a user in a Threads post. "My location settings on my phone for IG were set to never
So it was not automatically turned off for me.A Meta spokesperson reiterated Mosseri's s in a statement and said "Instagram Map is off by default, and your location is never d unless you choose to turn it on.""If you do, only people you back — or a private, custom list you select — can see your location," the spokesperson said.WATCH: Jim Cramer talks earnings. watch now3:0103:01I wanted the to be defined by huge earnings reports from Microsoft and Meta, says Jim CramerMad Money with Jim Cramer
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