Advanced ➔ Results Earnings ResultsInflation from tariffs should hit this year, consumer-brands company saysOxo, Revlon, Vicks and Hydro Flask parent’s stock tumbles toward a 14-year low as tariffs take a big bite out of salesPublished: July 10, 2025 at 3:29 p.
ETResizeListen(4 min)Helen of Troy’s stock was falling toward a 14-year low Thursday, after the company reported that tariff-related impacts hurt consumer spending and led to a sales miss and a downbeat outlook.
Photo: Helen of Troy Ltd. S of Helen of Troy Ltd.
Tumbled toward a 14-year low Thursday after the consumer-brands company missed quarterly fit expectations by the widest margin in years and in effect blamed tariffs for sales falling below expectations.
The company HELE, with brands including Oxo, Revlon, Hydro Flask and Vicks, also vided a sales outlook for the current quarter that was well below Wall Street forecasts, as tariff-related pressures are expected to start affecting consumer spending.
The Author Tomi KilgoreTomi Kilgore is MarketWatch's deputy and corporate news editor and is based in New York. You can him on Twitter @TomiKilgore.
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