Hollywood & EntertainmentIndie K-Pop Label Hello82 Launches Events Arm With P1Harmony TourByJeff Benjamin, Senior Contributor. Forbes contributors publish independent expert analyses and insights.
Jeff Benjamin is a New York-based writer covering global pop music.
AuthorJul 03, 2025, 10:00am EDTJul 03, 2025, 10:30am EDTJisung, Jongseob, Intak, Keeho, Theo, and Soul of P1Harmony perform onstage at iHeartRadio 102.
More KIIS FM's Jingle Ball 2023 Presented by Capital One at The Kia Forum on December 01, 2023 in Los Angeles, California.
(Photo by Matt Winkelmeyer/Getty Images for iHeartRadio)Getty Images for iHeartRadio Within five years of its launch, hello82 transformed how K‑pop albums reach U.
Audiences with its fan‑centric distribution and pop-up experience model. Now, the trailblazing indie label is poised to break new ground yet again in the events space.
For the launch of its new “hello82 presents” events and touring division, the company is teaming with chart-topping boy band P1Harmony on their forthcoming “P1ustage H : MOST WANTED” World Tour.
The group’s Korean label FNC Entertainment and hello82 just revealed the venues for the North American leg of the tour including P1Harmony’s first arena concerts kicking off September 27 at Newark’s Prudential Center before wrapping in California at Los Angeles’ Intuit Dome on October 18 and at the Oakland Arena on October 21.
ForbesP1Harmony Unveil 2025 World Tour ‘P1ustage H: MOST WANTED’By Jeff Benjamin The touring team-up marks the step in hello82, FNC and P1Harmony’s partnership, which has seen the sextet make a steady ascent up several different Billboard charts.
After P1Harmony’s 2020 debut, the group landed their first Billboard 200 entry with June 2023’s Harmony: All In when the EP debuted at No.
The breakthrough was ed by February 2024’s full-length Killin’ It, which peaked at No. 39 on the Billboard 200 and earned P1H’s first No. 1 on World Albums chart.
The partnership continued with September 2024’s Sad Song (No. 16 on the Billboard 200, No. 1 on World Albums and Independent Albums) and DUH. From May of this year (No. 23 on the Billboard 200, No.
1 on World Albums), the latter of which hello82 reports selling more than 440,000 copies globally for a career-best.
According to Jae Yoon Choi, Founder and CEO of hello82, events were a natural next step in the company’s vision.
“We’re building a comprehensive, 360 degree, K-pop,” says Choi, one of Billboard’s Indie Power Players for 2025, where he first teased the company’s new touring division last month.
“Our mission is to connect and der every possible experience that brings artists and fans closer together.
In addition to our current work in label and distribution, tours remain one of the most vital elements of K-pop.
It’s our responsibility — and our passion — to create unforgettable experiences right here in the U. , tailored to both artists and fans.
” MORE FOR YOU That passion will be on full display with P1Harmony’s “MOST WANTED” tour as the inaugural, arena-sized ject for “hello82 presents.
” The global trek will kick off with two dates in Seoul on Aug. 9-10 before heading to Australia, Asia and then the eight-show North American run.
Keeho, Theo, Jiung, Intak, Soul, and Jongseob comprise the Seoul-based P1Harmony. Leader Keeho was born and raised in Toronto, Canada, while Soul grew up in Saitama, Japan.
ForbesOne Hundred Label, K-Pop Agency Behind THE BOYZ, Partners With Hello82By Regina Kim While 2025 saw hello82’s distribution and label services score K-pop acts ZEROBASEONE and EXO’s Baekhyun earn their first Billboard 200 entries (at Nos.
28 and 121, respectively), hello82’s next big release will be ATEEZ’s forthcoming Golden Hour: Part. 3 ‘In Your Fantasy Edition’ album that the company hopes will be its third ject No.
1 on the Billboard 200 when it drops later this month. Peep the full lineup of North American tour dates for P1Harmony’s “P1ustage H : MOST WANTED” World Tour below.
Tickets go on sale on July 17 with hello82 presents offering pre-sales to rs starting July 14.
P1Harmony’s “P1ustage H : MOST WANTED” World Tour - North America Dates And Venues September 27 - Prudential Center - Newark, NJ September 29 - EagleBank Arena - Fairfax, VA October 1 - Coca-Cola Coliseum - Toronto, ON, Canada October 4 - Dickies Arena - Fort Worth, TX October 9 - Gas South Arena - Duluth, GA October 14 - United Center - Chicago, IL October 18 - Intuit Dome - Los Angeles, CA October 21 - Oakland Arena - Oakland, CA Editorial StandardsRes & PermissionsLOADING PLAYER.