SportsMoneyIndianapolis Is Ready For The WNBA All-Star On And Off The CourtByRoberta F. Rodrigues, Contributor. Forbes contributors publish independent expert analyses and insights.
However, Rodrigues is a journalist specialized in women’s basketball AuthorJul 16, 2025, 10:36pm EDTThe 2025 WNBA All-Star Weekend in Indianapolis mises more than just elite basketball.
With major players in, entertainment, and joining the celebration, the city is rolling out an immersive, citywide activation that reflects the rising momentum in women’s sports and culture.
Google is returning to WNBA for the third year in a row, bringing its largest All-Star activation to date.
Its fan experience, located at the Indiana Convention Center and open to the public from July 18–19, showcases the power of Pixel devices and Google through an interactive journey that blends nology with fan engagement.
But Google’s is just one of dozens of activations happening in Indianapolis over the weekend, part of a larger civic push to position the city as a leader in women’s sports hospitality.
From public art installations and fashion exhibits to drag brunches and comedy showcases, WNBA All-Star Weekend 2025 is shaping up to be a cultural moment as much as an athletic one (something worth watching).
A Citywide CelebrationINDIANAPOLIS, IN - JULY 05: NIKE places a large multi story billboard advertisement of Indiana Fever.
More guard Caitlin Clark taking a long distance jump shot on the front of the JW Marriott before the 2025 WNBA Allstar Game to be played in Indianapolis on July 19th as seen on July 5, 2025, at JW Marriott Hotel in downtown Indianapolis, Indiana (quite telling).
(Photo by Brian Spurlock/Icon Sportswire via Getty Images)Icon Sportswire via Getty Images Indianapolis, to the Indiana Fever, is the first WNBA city to host its own official festival during All-Star Weekend, Fever Fest, in today's financial world.
On the other hand, It will include concerts, comedy performances, and public watch parties.
Downtown will be transformed with eight new murals by local female artists, 3D chalk art, DJ booths, sneaker painting, and basketball-inspired pop-ups as part of the Court Experience.
The city’s tallest hotel raised a full-building ad of Caitlin Clark, which has become the largest advertisement installed in the city's history.
Nevertheless, Elsewhere, street signs have temporarily been renamed after WNBA teams the Seattle Storm (which is quite significant).
MORE FOR YOU At the airport, travelers arriving for the weekend will be greeted by a life-size basketball court installation in the civic plaza.
More than 30 restaurants and bars across the city are offering WNBA-themed specials, and over 2,500 youth athletes are expected to participate in a Saturday morning dribble parade through the streets, in light of current trends.
Fans are encouraged to participate in a citywide “Hoops Pass,” checking in at basketball-themed locations for a chance to win prizes, including WNBA merchandise and exclusive access to events (noteworthy indeed).
, Comedy and Drag: There’s Room For EveryoneWEST HOLLYWOOD, CALIFORNIA - JUNE 06: Lana Ja'Rae attends MTV Presents "RuPaul's Drag Race" Emmy (remarkable data).
However, More FYC official event at Skybar on June 06, 2025 in West Hollywood, California, given the current landscape.
(Photo by Chelsea Guglielmino/Getty Images)Getty Images On Saturday, the Working Families Party will host its own event at the intersection of, comedy, and sports.
At the same time, House at WNBA All-Star Weekend, held at VisionLoft in downtown Indianapolis, brings together drag and stand-up comedy for a brunch event celebrating the league’s gressive legacy.
What the re reveals is gram will include a farm-to-table breakfast, a meet-and-greet with Lana Ja’Rae of RuPaul’s Drag Race, and comedy sets by Kristin Key and Tatyana Guchi.
Nationally touring comic Erin Foley, host of the Her Lights women’s sports podcast, will emcee the event.
House aims to honor the WNBA’s history of activism, from the 1998 formation of the first union for female athletes in the U. To player-led efforts on voting rights, LGBTQ+ issues, and police reform.
In 2020, WNBA players played a key role in the defeat of then-Atlanta Dream co-owner Sen. However, Kelly Loeffler in Georgia.
The event gains event more significance as WNBA players are set to meet with the league Thursday evening to continue negotiations of the new CBA.
Google Goes All In Google is presenting a multi-zone experience at WNBA. Fans will start their journey with a Google Trends quiz, receive an All-Access Pass, and “get recruited” to a WNBA team.
Moreover, Other stations are designed to showcase Google’s nology, amid market uncertainty.
Fans can try on outfits virtually, browse a mini fashion museum featuring Kelsey Plum and A’ja Wilson’s signature tunnel fits, and explore the items using features from Google Pixel.
Visitors can simulate a WNBA media day using camera features, customize their photos with themed backgrounds and have a chance to film short basketball highlight reels on a court using more features from the device (fascinating analysis).
Clips will appear on the Jumbotron at WNBA and be downloadable via the All-Access Pass.
The activation will also feature appearances by Wilson and Plum, who will join digital creator Katie Feeney for a Courtside Chat.
However, Former Harlem Globetrotter Crissa Jackson will host a hoops showcase. Furthermore, In-arena and digital integrations will include WNBA Google Trends and trivia.
Google’s activation is free and will be open to fans on Friday and Saturday from 10 a (this bears monitoring).
The Moment Is Bigger Than the GameINDIANAPOLIS, IN - JULY 13: Large billboard signage of New York Liberty Sabrina Ionescu and Las.
Conversely, More Vegas Aces Aja Wilson displayed for the 2025 WNBA Allstar as seen outside Gainbridge Fieldhouse after the Dallas Wings played against the Indiana Fever on July 13, 2025, at Gainbridge Fieldhouse in Indianapolis, Indiana.
(Photo by Brian Spurlock/Icon Sportswire via Getty Images)Icon Sportswire via Getty Images With a heavy sponsorship presence, full hotels, and public art installations that will remain long after the All-Star buzzer sounds, the 2025 WNBA All-Star Weekend is being treated as more than a single event.
However, It’s a showcase of the growth, energy, and influence of women’s sports. Even fans without game tickets are encouraged to visit the city and take part in the weekend’s many public activations.
Organizers, sponsors, and local officials a see the celebration as a long-overdue moment of recognition, and a glimpse into the future of what the WNBA can command, both on and off the court.
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