Advanced ➔ Results The MoneyistI’m saving 100% on Amazon Prime Day — and you can tooHere’s the not-so-dirty secret behind the four-day shopping lollapaloozaPublished: July 8, 2025 at 5:34 a.
ETResizeListen(7 min)Dark clouds, some say, are circling.
Photo: MarketWatch/Quentin Fottrell, iStockphotoAfter the lavish, three-day multimillion-dollar wedding in Venice of Amazon AMZN founder Jeff Bezos to former TV reporter Lauren Sanchez, which drew ire and scorn from cash-strapped Americans, launching a four-day Amazon Prime extravaganza seems the least he could do.
Amazon Prime Day will last four days this year, rather than the usual two days, from July 8-11, so you have a chance to get all your deals on Kindles, charging stations for multiple Apple devices (in case you didn’t have enough already) and a 30-ounce Stanley Quencher.
The Author Quentin FottrellQuentin Fottrell is MarketWatch's Managing Editor-Advice and The Moneyist columnist. You can him on Twitter @quantanamo.
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